Spellbound (United Artists) (1945)

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EXTENSIVE JAY-KEL FEATURES RHONDA TIE-UP FLEMING Here’s a tie-up which has already sold a large part of your feminine audience. Jay-Kel Jewelry, manufacturer of "Spellbound” Starburst Brooches and Chokers features Rhonda Fleming in an extensive promotion aimed at both trade and con¬ sumer markets. Ads carrying a picture of Miss Fleming and prominent picture credits have al¬ ready appeared in — These National Magazines CHARM • VOGUE • MADEMOISELLE • GLAMOUR and These Trade Publications WOMEN’S WEAR AMERICAN NATIONAL RETAIL JEWELER ASS’N BULLETIN In addition, a broadside folder has been mailed to 19,500 Jewelers, Department stores and Women’s Wear Shops and . . . Three photo-displays in quantities of 1,000 each have been distributed to key stores throughout the nation — bringing a coverage running in the tens of thousands. The displays (see photos at right ) are perfect for window, counter or store¬ front use. Make the Jay-Kel promotion work for you!