Stella Dallas (United Artists, 1925) (1925)

A Tremendous Epic of Romantic Womanhood SAMUEL GOLDWYN Presents the Henry King Production • “STELLA DALLAS” By OLIVE HIGGINS PROUTY Adapted for the screen by FRANCES MARION Released by United Artists Corporation “Stella Dallas” the Lens Through Which the Love Life of Every Woman is X-Rayed Exploitation Suggestions Bringing Out Producer, Story, Novel and the Cast Play up Samuel Goldwyn, pioneer producer, whose name is a symbol of perfection in cinema art. His ability to align great works of fiction and bring great directorial and scenario writing brains for their screen creation stamps the film attractions sponsored by him, with the mark of a genius. ^“Stella Dallas” is his first effort to be released by United Artists Cor- It is considered the most ambitious project of Samuel Goldwyn’s career. Play up the fact that “Stella Dallas” is a mighty epic of American life by Mrs. Olive Higgins Prouty. Play up the fact that it first appeared in the American Magazine, read by more than two million readers. Then as a novel of many editions, a million more read it. As a play in which Mrs.. Leslie Carter starred, a million more saw it. Over seventy-five newspapers ran “Stella Dallas”’as a serial in their columns, read by over ten million, a conservative estimate. Millions of radio fans heard “Stella Dallas” broadcasted. Millions are ready now to see this great romantic epic revealing the love life of a typical Amer¬ ican girl on the screen. A Henry King Picture Play up Henry King, director, one who stands at the top of his pro¬ fession as a director of human themes. His work is distinctive, out of the ordinary, full of suspense and surprises, with the heart appeal dominant. He is responsible for the direction of “The White Sister,” “23^4 Hours Leave” and the gold medal photoplay, “Tol’able David.” Play up Frances Marion, scenario writer supreme, known for her past achievements in writing all of Samuel Goldwyn’s independent productions aiTcf the best of Mary Pickford’s, Norma Talmadge’s and others. Miss Marion spent four months in the preparation of the script for “Stella Dallas.” A Box-office Cast RONALD COLMAN as Stephen Dallas Magnetic lover and great dramatic artist, one of Samuel Goldwyn’s discoveries. BELLE BENNETT as Stella Dallas Known as a great stage actress, selected for the leading role of “Stella Dallas” after seventy-two others failed. Her portrayal is a, revelation of genuine heart wringing emotionalism. ALICE JOYCE as Mrs. Morrison Favorite of fans for years—portrayer of refined parts, keynoted bv sympathy. JEAN HERSHOLT as Ed Munn The screen’s great character actor, as a wise-cracking show-off riding master—a role that fits like a glove. LOIS MORAN as Laurel Samuel Goldwyn’s “child wonder” discovery whom Mrs. Olive Higgins Prouty, the author of the novel, says is Laurel to the life. DOUGLAS FAIRBANKS, JR., as Richard Grovesnor A “chip off the old block”—a care-free college boy, whose fame is growing with each succeeding picture. Register “Stella Dallas” Register the name “STELLA DALLAS” so it is on the tongue ot every¬ one in your town. Use the teaser ads, run the trailer two weeks in advance. Post your town with paper, use big space newspaper advertising. Use at least one good stunt to make ’em talk. Make the book shop tie-up effective and practical. Make your lobby, your theatre window-display. Get behind the picture and bank your profits.