Stella Dallas (United Artists, 1925) (1925)

Ideas For an Active Mail Campaign # Post Card Copy Ideas You are invited to meet STELLA DALLAS and learn about love from her! Theatre Date A new meaning to Romance STELLA DALLAS Her Love Life Vivid! Colorful! Stirring! Theatre Date Prepare for a Great Romantic Thrill Soon to be Realistically Revealed STELLA DALLAS Her Love Life Theatre Date She’s the kind of a girl In love with love— Main Street gossips about her STELLA DALLAS She’s the kind of a girl you’ll never forget Theatre Date Introducing STELLA DALLAS The romantic girl who is everything to everybody Meet her personally Theatre Date Her Heart Ruled Her Her Mind Fooled Her Life Schooled Her Meet the typical American girl STELLA DALLAS Learn her love life Theatre Date Letter to Women Patrons Dear Madam: Every woman should see “Stella Dallas”—the great American romantic epic which comes to the.Theatre.date. “Stella Dallas” is a realistic revelation of a girl’s love-life. It is a dramatic ex-ray of her emotions from the kindling of her first love, her marriage, her flirtations, her devotion to her child, up to the great climax in her life which pounds the pulse beats with pathos and glows with happiness. “Stella Dallas” was written by a woman. Olive Higgins Prouty’s famous novel has been read by more millions than any other piece of fiction ever published. It has been a play and has been broadcasted over the radio. Frances Marion, the greatest woman scenario, writer, devoted four months to the preparation of the script. Her insight, her grasp of life, gives added color to Stella as a figure that will linger long in your memory. “Stella Dallas” is sponsored by Samuel Goldwyn, pioneer producer, as the great achievement of his career. Henry King, director of “The White Sister,” “23J^ Hours Leave” and “Tol’able David,” has endowed the picture with all his rare genius, and cre¬ ated his life’s masterpiece. Never before has such a remarkable cast been assembled in one picture. Ronald Colman, magnetic lover and dramatic artist, plays Stephen Dallas. Belle Bennett, the choice over seventy-two other candidates, plays Stella Dallas. Alice Joyce plays Mrs. Morrison. Jean Hersholt, the great character actor plays Ed Munn, the show-off riding master. Lois Moran, the unsophisticated and unmodernized child wonder, nlays Laurel. Douglas Fairbanks, Jr., plays the care free collegian, Richard Grosvenor. “Stella Dallas” is an inspired film accomplishment, bubbling with youth, brimming with laughter, quivering with a vibrant heart appeal. We unhesitatingly recommend this mighty photodrama as distinctive and out-of-the-ordinary entertainment, decidedly worth-while. You’ll thank us after you’ve seen and been thrilled. Sincerely, The Management P.S. To assure yourself getting best seats, we suggest attending the matinees. Door Knob Hangers Her love life ex-rayed STELLA DALLAS Her Romance Revealed Theatre Date Calling Cards Have some calling cards printed up for distribution, with the copy AT HOME for one week (giving dates of showing) STELLA DALLAS ADDRESS (Not name of theatre) Get out two cards with cord attached to slip over door knobs and for hanging on automobile radiator caps, steering wheels and extra tires. For the first, have this copy—“‘STELLA’ IS COMING!” As a follow-up card, use this copy: We called. We found you out. Will you return our call and find us but. (Have signature signed) STELLA DALLAS Theatre—Date The idea above can be sent out on a calling card to a select list of £ Invitations Send out bona-fide invitations to the women’s clubs, or prominent so¬ ciety women: You are cordially invited to be present at the Romance Party„ tendered by Mrs. Olive Higgins Prouty to STELLA DALLAS who will reveal her realistic love life during the week of .date At 2, 4, 6 and 8 Address of Theatre only Each Day NOT NAME of house Special Window Tie-up Hand-letter on some neutral colored board: “Here is the biggest, greatest film ever shown.” Have an arrow pointing to a drawn enlarge¬ ment of a piece of film, including the sprocket holes. Where the scenes are supposed to be in the film, insert black and white stills from the pic¬ ture. Top off the gag with the name of the theatre and date. ^ Posters The one-sheet, three-sheet and twenty-four sheets make ideal cutouts for lobby land empty store displays around town. “Stella Dallas” Heralds Beautifully colored, handsomely made and attractively printed heralds on “Stella Dallas” can be obtained by ex hibitors only from The LONGACRE PRESS, Inc. 427-431 WEST 42nd STREET NEW YORK, N. Y. The heralds Must Be Ordered Direct from Longacre Press. Do not order from United Artists Corporation Exchanges. The prices are as follows; I, 000 to 5,000 at $3.75 per M. 6,000 to 10,000 at $3.50 per M. II, 000 and over at $3.25 per M. Dating extra at $1.25 per M. Send Money Order or New York Draft Longacre Press will send parcel-post C.O.D charges col.