Stella Dallas (United Artists, 1925) (1925)

A Corking Teaser Ad and Letter Tie-up Tie These Teaser Ads Up With the “Advice to Lovelorn” Letter in Opposite Columns Here is a great combination of teaser ads and an “Advice to the Lovelorn” letter in opposite column on this page which, should go over immensely big and create a lot of talk in every circle in any community. The letter should be used first, and the teaser ads shown herewith run a week later. There are no mats on these ads, but mats of the thumbnail cut of the Stella Dallas head can be obtained from local exchanges. The ads should be run in the order indicated by “Chapter” number. In the last ad suitable cuts for any display wanted can be found in this campaign book, and the copy suggested should be followed by the regular billing. Confessions of My Love Life I’ve been through the romance mill. When I was twenty, I mooned and dreamed about love and life. For diversion, I used to go around with some of the boys at the mill. But for marriage, I wanted someone handsome and “tony.” Then, as if in answer to the cry of my heart, I met my stunning man. Rainbows of happiness — but that was only the start. You can learn about romance from my love-life. Stella Dallas Theatre Date Confessions of My Love Life By Stella Dallas Chap. II I had my romance. I married Stephen Dallas. No more mill life for me. I started going around with the country club set and met Ed Munn, the riding master. He was more my kind. Then I wondered if a girl like me should have married a man in society. When my baby came, I called her Laurel. I wasn’t cut out for a home wife. I wanted love, life, color, excite¬ ment. Did I find it? Well, you can learn about ro¬ mance from me. Stella Dallas Theatre Date Ad No. 5 No greater romance, no greater love has any woman. Here is a heart ex-rayed. Here is romance’s greatest confession of a typical girl. See her realistic love-life vividly portrayed in a drama that Pounds your pulse, Tears at your heart throbs, And exalts you in its glow of happiness. SAMUEL GOLDWYN Presents etc. Great Letter Stunt Here is a letter to be sent by the theatre management to the editor of the “Advice to Lovelorn” column, to be written by a woman on feminine stationery. After the letter appears, it would be well to have some folks connected with the theatre answer same. The public will answer, too. This can be made quite a feature and the clippings can be pasted on a big board and put in the lobby when the picture opens. The letter follows: Dear Editor: My heart is broken and my spirit is torn. I need help and I am writing to you to ask your readers to be good enough to advise me about my love-life. When I was twenty, I worked in a mill. I was full of romance. I dreamed of my ideal beau. I wasn’t satisfied with any of the boys who worked in the mill. I set my cap for a society fellow who was above me in life. We were married and how happy we were. We had a baby Lau- Y" rel, and what a beautiful kid she was. Then I had a harmless flirta¬ tion with a riding instructor and my husband misunderstood. You see, he was so busy making a name for himself. Then he left my bed and board, but he sent me some money every week. He is now a prosperous lawyer and in love with his boyhood sweetheart, who is now a widow. Well, my child was growing more beautiful every day but none^jp of the rich children at the school she attended would associate with^ her. The teacher said it was my fault. I wasn’t good enough. I didn’t belong. Well, we moved out of that neighborhood and it seems every¬ where we went I was standing in the way of my child. She is twenty now, and going around with, a fine boy from a fine family. A week ago was the last straw. I overheard some people say that I am a “ball and chain around my child’s neck,” and I can’t stand that any longer. I love my child too much. What shall I do? Give my husband a divorce, let him marry that widow, and let them take the child so that she can marry this boy, or shall I just fade out of the picture and let things take care of themselves? I am not an educated woman. It is going to be hard for me to do this but I think it is for my child’s best welfare. I haven’t those things that make one forget. slept in days. I have tried to forget everything and have taken to those things that make one forget. I have told you everything. My heart is bleeding and I’m tired. I don’t know what to do. Will you help me? STELLA DALLAS. Confessions of My Love Life By Stella Dallas Chap. Ill At ten, my child was a beauty. My husband and I agreed to separate. He went to New York and became a prosperous lawyer. With the money he sent me, Laurel attended a fashionable school. Then because of my harmless flirtation, they dis¬ missed Laurel from the school and none of the society children came to her birthday party. It nearly broke her heart. To add to my unhappiness, I learned that my husband was in love with his first sweetheart, now a widow. Then the climax came. Romance! What sins are com¬ mitted in your name. Stella Dallas Theatre Date Confessions of My Love Life By Stella Dallas Chap.IV At eighteen. Laurel met a fine boy from a fine family at an ex¬ clusive summer resort. They found out I was her mother and they called me “Painted Lady.” Then I overheard some of these “best people” say that I was a ball and chain around my child’s neck. That was the last straw. If you were in my place, what would you have done? Give your husband a divorce? Let him marry his widow? Let them take my child so she could have her romance with this boy? Or would you fade out of the picture with heartache? I guess I wasn’t cut out for ro¬ mance. My love-life must be real-life. Stella Dallas Theatre Date