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GET DEALER WINDOWS ON ROYAL PORTARLE TIE-UP CONH IN ANP 5IE THE KOYALPORPtBil ANP THEN SE SURE TOSEE ilOlfN SOLIS IN Samuel Golvwym’s SnUA DALLAS^* This reproduction shows rough of the 19 x 25 window card Royal is shipping to its dealers on the "^^Stella Dal¬ las’"’ tie-up. Royal Typewriters cashes in on the box-office popularity of John Boles with this window display tie-up that will open thousands of dealers’ windows throughout the country to theatre cooperation. Here’s a ready-made tie-up all set to go for you. Because of the generous picture plug on this selling card, every display set is an advertisement for your picture. Work up this display for all it is worth in conjunction with your local Royal dealer. For information on material, names of local dealers, contact: Mr. Beckwith, Royal Typewriter Company 2 Park Avenue, New York, N. Y. BOOK TIE-UP ON NOVEL REISSUE As a novel, ‘‘Stella Dallas” has sold hundreds of thousands in its span, will sell several thousands more on the strength of the tie-up with your new Goldwyn hit. Grosset & Dunlap have issued a reprint of the novel in anticipation of strong public demand. This is a popular-priced edition, scaled for volume sales and big exploitation possibilities. A striking four-color cover ties up to the production with a scene from the photoplay and picture credits. To help you build your campaign locally, the publishers have furnished booksellers with special display cards and materials, instructed them to extend full cooperation to showmen. This can be a big part of your cam- ^ paign, so work on it. For information on tie-up, name of local dealer, contact: MR. ED EDELSON, GROSSET & DUNLAP 1140 BROADWAY, NEW YORK, N. Y. FAN AD MAG BOOSTS LOCAL CAMPAIGNS Packed with punch, this is the ad that’s doing all the selhng for you in the fan magazines. It’s a campaign that will be breaking simultaneously with your playdates in the Modern Magazine Group^ Dell Screen Group, Photoplay, the Fawcett’s Women’s Group —a fan magazine line-up that gives you 20,000,000 reader coverage! Tie your local campaign to this great selling effort! Tie up the magazine distributors on your local exploitation! “inCKY” BACK COVER PLUGS STAB ANB FILH What an eye-stopper, this Lucky Strike ad, tying up with Barbara Stanwyck in the now famous cigarette series! The incomplete schedule on this gorgeous four-color magazine back-cover included eighteen of the nation’s leading magazines, with a total circulation running into incalculable millions. And for you theatre men, it means a tremendous job of pre-selling your hit, because the picture credits are up at the top where you can’t miss them. Look for this ad in your favorite magazines. It’s your opportunity to work out local window and exploitation campaigns with dealers! Page One