Stella Dallas (United Artists, 1937) (1937)

FACTOR COOP CAMPAIGN DIG EXPLOITATION AID LUX SELLS STAR, FILM WITH DAY-AND-DATE BREAKS Lux presells your star’s glamour in this big campaign on Lux soap. The rough of the ad is illustrated to show you how Barbara Stanwyck is played up throughout in this big campaign, which includes magazine and fan paper space, a full schedule of day and date newspaper advertisements. Lux dealers, too, have been instructed to cooperate with theatre men on all local campaigns on “Stella Dallas.” You’ll find their windows and counters open to yovir cooperative exploitation ideas. The full list of cities in which Lux is running day-and-date ads on “Stella Dallas” is given below for your convenience. Check it immediately. If your city is on the list, get in touch with your local newspaper to insure a prop¬ erly-timed campaign for your opening of your new Samuel Goldwyn hit. For further information on the Lux tie-up, contact: MR. CAL SWANSON J. WALTER THOMPSON 420 LEXINGTON AVENUE NEW YORK, N. Y. List of Cities in Which Lux 500-Line Ads Are Scheduled: Akron, O. . Atlanta, Ga. . Baltimore, Md. .. Boston, Mass. . Buffalo, N. Y. Chicago, Ill. . Cincinnati, O. . Cleveland, Ohio . Columbus, Ohio . Dallas, Texas . Denver, Col. . Detroit, Mich. . Indianapolis, Ind. Memphis, Tenn. . Milwaukee, Wis. . 500-LINE AD . Beacon Journal Minneapolis, Minn. . Tribune . Journal Newark, N. J. . News News Post New Orleans, La. . Times Picayune Sts. . Globe Philadelphia, Pa. . Bulletin . News Pittsburgh, Pa. . Press News Portland, Oregon . Oregon Journal . Times Star Providence, R. I.. Bulletin . Press Rochester, N. Y.. Times Democrat Chron. . Dispatch St. Louis, Mo. . Post Dispatch The Herald St. Paul, Minn. Dispatch and Pioneer Press . Post San Francisco, Cal.. Call Bulletin News Seattle, Wash. . Times . News Syracuse, N. Y. . Herald Commercial Appeal Toledo, O. . Blade . Journal Washington, D. C. . Star Max Factor’s big cooperative campaign on Barbara Stan¬ wyck is just one of many indications of advance interest in your new Samuel Goldwyn hit. Factor employs alluring art of Miss Stanwyck in a big ad¬ vance campaign that will do more than its share of preselling for you on “Stella Dallas.” Both national and fan papers are scheduled for this spread. A campaign that includes advertising and local displays in -conjunction with local playdates has already been planned and will be put into action for your dates. Factor distributors are exploitation-wise, know how to work with showman and have the material with which to effect cooperative exploitation. So get to work on this one! For information on tie-up, local dealers’ names, contact: KEN CALDWELL SALES BUILDERS, INC. 820 W. OLYMPIC BLVD. LOS ANGELES, CAL. • Hollywood, Cal. Tie-up stills on Factor promotion, as illustrated above, are available at 10c each from Exploita¬ tion Dept., United Artists Corp., 729 7th Avenue, New York, N. Y. Order Nos. S-155, S-156, S-157, S-158 on “Stella Dallas.” 550 MONTGOMERY WARD STORES COOPERATE ON BOLES RADIO TIE-UP Throughout the country Montgomery Ward’s vast chain of retail stores is set to go to town with you showmen, with the launching of their new and sensational radio line on August 1st. Advance interest in this campaign, which ties to John Boles, has been created by space breaks in the Montgomery Ward catalog, which goes to 7,000,000 people. Special display material is in the hands of the Montgomery Ward dealers, who are ready to tie in with you on the picture. Four-color consumer material, special newspaper ads on this tie-up are breaking through every one of the five hundred and fifty Montgomery Ward stores. Get your local credits in on this material wherever possible, work with these merchants on this tie-up. It means box-office power! Information on tie-up material, local stores, is available by communicating with: MR. C. I. MANNING Director Publicity MONTGOMERY WARD CHICAGO, ILL. Page Three