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(Miga NATIONAL TIE- PUBLISHING BOOK TIE-OP BETS WIDE CIRCULATION! This attractive special issue of Ernie Pyle's ‘‘Story Of G. I. Joe” (based on the best-seller ‘‘Here Is Your War") hits newsstands, bookstands, department stores and libraries in hundreds of cities across the country in an unequalled distribution of a great book! The special issue is illustrated with eight scenes from the hit movie, and includes colorfully drawn end-papers and the original Carol Johnson sketches. 2500 window cards will be distributed in key spots. Newspaper ads, plugging the book and picture, will be placed day and date in all principal cities. For information regarding local dealers and newspapers handling this tie-up contact WORLD PUBLISHING CO., 2231 West 110th Street, Cleveland, Ohio. t • • • t • • PERSONNA BLADES AD SELLS STAR, TITLE! Burgess Meredith, star of Ernie Pyle’s ‘‘Story Of G. I. Joe,” is featured in this Personna Blade ad which will appear in leading national magazines and 197 newspapers throughout the United States! Watch for the ad in these leading magazines: TIMES MAGAZINE - September 10th LIFE MAGAZINE - September 24th THE NEW YORKER - September 8th ESQUIRE — October issue Combined circulation for magazines and newspapers totals more than 20,000,000 — for one pre-selling ad! ONLY 4 ? 0NW Bt-ADE LETTER •••anywh ere> any til , g0es first-c) a , are made of fi Ctter B,ad « SSr^T- ® en ‘ “8.1. JOE” MUSIC ACCORDED EXTENSIVE PLUGGING! ltBm ousn> 0 "und* *«*!$»? VstLH' r j 1, twscsw®"* "LINDA," "INFANTRY MARCH,” and “TEN THOUSAND MILES,” the outstanding song hits from Ernie Pyle’s ‘‘Story Of G. I. Joe,” published by Crawford Music, are proving top sellers at music counters everywhere. This attractive four-color cover for “LINDA” is typical of the eye-catching pre-selling ac¬ corded Ernie Pyle’s “Story Of G. I. Joe!” • • • • • BLACKSTONE CIGAR TIE-UP REACHES 10 , 000 , 000 ! The ten million readers of THE SATURDAY EVE¬ NING POST, LIFE, TIME and NEWSWEEK will see half-page Blackstone Cigar ads featuring Burgess Meredith, star of Ernie Pyle’s “Story Of G. I. Joe.” This great pre-selling ad plugs the star of the film and its title! v/ « n>- tr Page Ten