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INVOLVE COMMUNITY ORGANIZATIONS Every patriotic organization will certainly cooperate in the selling of this picture. You can get to their wide membership directly through this poster which is based on one of our one sheets. Take the original one sheet along with the suggested copy shown here for qn effective display that will pull every community effort! LESTER COWAN p< ERNIE PYLES "STORY OF G.I. JOE W 'BURGESS MEREDITH ERNIEPYlt Screen Play by Leopold Atlas. Guy tndore. Philip Stevenson Directed WILLIAM A.WEILMAN iVt* GALA PREMIERE This is a picture that lends itself as no other to a really bang-up, full-dress opening night! Invite all the big-wigs from your town, members of the clergy, heads of organizations. Army officials, civic heads, etc. Get the press out and be sure photographers are on hand. A tie-up with a local station to broadcast the event will make Ernie Pyle's "Story Of G. I. Joe" the talk of the town for weeks! Be sure to stress the fact that this is the screening in tribute to the film! YOUR OWN DIRECT MAILING PIECE Here's a letter which you can multigraph and send to your entire mailing list a week before the scheduled showing of the picture. TIE-IN WITH YOUR LOCAL STATION Radio can play an outstanding part in plugging the film. A good slant would be to arrange a radio interview with vets of World War II who have seen the film getting their opinion of the picture and the great human story it tells. Perhaps you can arrange for short spot announcements mentioning the picture as part of your local station's participation in the town-wide tribute! r Qr n * ° ft *n th dU, y to u P r y* 9 e ,o '°* e the ,; b 0 ^ 6.7 w,.„ C h,ps ' their ^ fc res '°Pa d( , 'hot L " " ey e r f„ Sell *r, “u sX*" ' °' v ‘ Se> °*det er >he dote T l HeQtr * d th screen ,l °° e of ,esl .. th °t aw . 'hot /- . f he n thrill 'hose ,v_ ■ • . . ° w Oits n itself days. '° n d he' se‘ ’ ‘ °hd . Merely y Stable E *hibi, 0l * n anie Page Thirteen