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mm LOBBY OF LOCAL G. I. S Bring Ernie Pyle's “Story of G.l. Joe" to the personal level! You can best accomplish this through this suggested lobby display of pictures of local G.I.’s! Make up a display of the pic¬ tures of local G.I.’s, mount it on compo board and give it a prom¬ inent place in your lobby. You can get town attention at a really high level by placing a small ad in your local paper the week before your run, request¬ ing the photographs. wmmSm j 1 . i [. . . ' A line of copy running across the display will attract notice from all over town! Here are three poster ideas which bring the importance and the timeliness of Ernie Pyle's "Story Of G.l. Joe" to the people of your town in a dramatic, direct way! Plant them with local merchants, in defense plants, in libraries, schools and other public places. They are attention-getters that do a service to the war effort and sell the picture! Here's one for department stores and stationery store windows. Plant this one in schools, libraries, department stores. Red Cross sta¬ tions, AW VS headquarters and other war-aiding-centers! WN/F PYLE's “Si 0F G. I. JOE Theatre THREE POSTERS SLANTED FOR COMMUNITY DRIVES! WAR PLANT Veterans’ Organizations Are Naturals For “G. I. Joe” Tie-Up! There isn’t a veteran’s organization in town that won’t cooperate with you on the selling of Ernie Pyle’s “Story Of G.l. Joe” if they are properly approached. HERE ARE A FEW WAYS YOU CAN TIE IN THESE POWERFUL COMMUNITY GROUPS Arrange screening for veterans in town who went through the Italian campaign pictured in the film. This is an easy screening to arrange and will not involve as many men as you may think. The publicity which will accrue from such a stunt is well worth the effort put into it! Invite the local commander of the American Legion or leader of a Veterans of World War II organization to give out statements about the picture. Perhaps they will agreeto conduct a con¬ test to find the typical "G.l. Joe of (Your Town)." Arrange for vet organizations to carry on inter¬ group publicity around the "Story of G.l. Joe." Perhaps you can supply their club-rooms with special posters and cards selling the picture. ARRANGE SCREENING FOR WOUNDED VETS! If there is a base hospital in your vicinity arrange a special screening for wounded vets. These men, who have made the greatest sacrifice for their country, deserve this con¬ tribution from you. The Commanding Officer of the Hospital can best de¬ cide which of the men would appreciate the showing. Contact him and have him arrange the invitations.