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Read Them Use Them Exploitation Suggestions MARY PICKFORD in “Tess of the Storm Country” From the novel by Grace Miller White; by arrangement with Adolph Zukor; direction by John S. Robertson; photography by Charles Rosher Released by United Artists Corporation This exploitation folder contains many suggestions believed to be of value to the exhibitor in both the big city and the small town who books this latest Mary Pickford production her own 100 per cent, brand new and recently completed reproduction of that famous screen classic, “Tess of the Storm Country.” These suggestions are offered in the belief that they will be found profitable and inexpensive and will actually help the exhibitor get satisfactory box-office results. First there is the cast with a Synopsis of the story, and proper wording of presentation and credits. Then there are enumerated the more or less obvious exploitation stunts, with copy for letter for your mailing list and for school heads so that the women and the children can be reached; special newspaper contest ideas; then there are outlined other methods by which it is believed the average public in the average city can be interested and made to want to see this Mary Pickford special. In other folders are reproductions of the lithograph paper and lobby display and window cards, beautifully colored and especially attractive in design; reproductions of one, two and three column ready-made advertisements for newspaper use; one, two and three column scene cuts for the newspapers; and one, two and three column star cuts. This material should be studied carefully befc.e the exhibitor plans his publicity, advertising and exploitation campaign. We believe it will be worth while. This is a genuinely BIG picture and if publicized, advertised and exploited in a big way is absolutely certain to bring BIG BOX-OFFICE RESULTS. Be sure to let us know what results you have in exploiting this feature. Send us photographs of any special stunts so that we can get for you your proper representation in the various trade journals.