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Newspaper Stories For a two, three or four weeks* publicity campaign on this Mary Pickford production. This folder contains proper billing and credits; cast and synopsis; advance announcement stories; during run stories; special features available suitable for this particular produc¬ tion, sketches of star and chief players; with an abundance of short news items. MARY PICKFORD in “Tess of the Storm Country” From the novel by Grace Miller White and its dramatization by Rupert Hughes; by arrange¬ ment with Adolph Zukor; direction by John S. Robertson; photography by Charles Rosher Released by United Artists Corporation KEEP THIS FOLDER—-STUDY THIS MATERIAL DO NOT THROW THIS FOLDER AWAY. Study these newspaper stories carefully and select those best fitted for your particular community and the newspapers in your terri¬ tory. Take them to the city editor or the motion picture editor. In another folder you will find a large assortment of star and production cuts to illustrate this news matter. The cuts are sold at cost. Mats of same are free. USE THEM LIBERALLY. Publicity stories about Mary Pickford and her new photoplays are not hard to land. Most editors will jump at the chance to get them. Mary Pickford is news almost any time. For your convenience these press stories have been so prepared that they can be handled by theatre manager, publicity man or newspaper editor, with the greatest despatch and in the simplest manner. Both theatre man and editor can see at a glance just what point each story brings out. These stories have been written so that any of them—with one or specially indicated excep¬ tions—can be used at any time—in advance of the first showing or during the run. In sending them out it is necessary only to clip them from this folder, fill in the theatre name and play date where indicated and then let them go to city editor or motion pic¬ ture editor. Be sure to let us know ALL ABOUT THE SUCCESS OF YOUR CAMPAIGN.