The Bowery (United Artists) (1933)

Did Steve Brodie actually jump from the Brooklyn Bridge? Historians say i° - that it was a colossal fraud perpetrated by a sensation seeker. But this to x 60 has actual documentary proof of the death-defying leap that plays n important part in “The Bowery.” Use it in your lobby several weeks in dvance, and have your newspaper reporters see it for advance stories. Get t near your box-office on a display board weeks in advance, and you’ll find he crowds stopping to read every word. Colorful pictures of Wallace Beery nd George Raft in their “Bowery” roles add appeal to the attractive display, I'hich is printed on good white stock in two colors. Reasonably priced at SI ach. Please order direct from NEW YORK GRAVURE CO. 305 East 45th Street New York City your order please specify hoi y at your nearest United Arti the New York Gravure Co. >rder dii mli H IGH-powered action entertainment geared for sensa¬ tional ticket-selling exploitation! That’s “The Bowery,” a rip-roarin’ knock ’em down and drag ’em out panorama of colorful New York that races through its story like an express train special. And how they’ll flock to “The Bowery” if you capitalize on the exploitation possibilities of one of the year’s most widely heralded pictures. Darryl F. Zanuck spells action in motion pictures. He revolutionized ideas on stories by bringing sensational themes to the screen in a new, vivid fashion. His record of record- smashing hits is unsurpassed. But he sets a new standard even for himself with “The Bowery,” the first of the great array of pictures he is producing for you with Joseph M. Schenck under the banner of Twentieth Century Pictures. Zanuck and Twentieth Century stand for speed and thrills, with “The Bowery” heralding the full-of-color, full-of-action pictures coming to you. Every Darryl Zanuck picture will have stars —big stars— that fit their roles perfectly! What stars in “The Bowery!” Wallace Beery, George Raft, Jackie Cooper, Fay Wray—screen topnotchers in great parts that cried for their superlative talents! Get a head start toward the super-grosses of “The Bowery.” Put across as many of these cracker jack exploita¬ tion ideas as you can. Get behind it with everything you’ve got! Who says they won’t go hack to “The Bowery!” 5,000 Word FREE SERIALIZATION >wcry, the Bowery - here’s interesting in a six-part newspaper serialization your United Artists cxchan; F o r YOUR LOBBY Here’s a 40 x 60 that will keep the crowds talking right up to the box- office! erialization at least a week in ad¬ vance of opening so that last chapter runs simultaneously with picture. Five thousand words of seat-filling publicity on the first 20th Cen¬ tury Production. Plant this exclusively with the principal sheet in town and you’ll have the editor looking for more on subsequent pictures released thru United Artists. W % . M.WS& y Novelty Vw Masks For Lobby or Parade — and the Kids! Star masks arc the new sensation of the day. Cash in on their exploitation possibilities with these masks of Wallace Beery, George Raft, Jackie Cooper and Fay Wray. Hang them around your theatre for advance displays, and use them under your marquee when you play the picture. If you hold an old-fashioned parade, as out¬ lined on the following pages, get the marchers to wear these Beery, Raft, Cooper, Wray masks. If you pull the newsboy stunt on the next page, get every kid to wear a Jackie Cooper mask. Have the kids in your neighborhood wear them several weeks in advance - they get great word-of-mouth advertising. New low prices for masks are: 500 masks _ $11.00 1,000 to 5,000 20.00 per thousand 5,000 to 10,000 18.75 ” 10.000 to 25,000 18.00 ” ” Extra cost for imprinting: 500 masks $4.50 1,000 4.65 per thousand ( ^ 5,000 _ 2.00 ” \lf V 10,000 _ 1.55 ” l) 25,000 _ 1.14 ” All orders must have 25 per '-nAa cent cash with order, balance J parcel post C.O.D. These masks Vv Ns arc not ova 'l a l>l e at your United^ 'll JyuJ Artists Exchange, but must If yj yA. A? ordered direct from einson-freeman ( \ Long Island I P