The Bowery (United Artists) (1933)

Your local station ought to go big for an old-time radio program, featuring the song hit from the picture, “The Bowery, The Bow¬ ery,” and other old-time numbers. Round up the town’s oldest enter¬ tainers and get them on the air in an all-Bowery program. If your local brewery has a radio program, you’ve got a natural tie- up with him for publicity on “The Bowery,” as the picture revolves around the battle of Chuck Connors and Steve Brodie for control of saloons to sell good beer. Get your local radio editor to find any reader who lived in New York and remembers the old Bowery days. He would be great for a radio broadcast on his color¬ ful reminiscences. BEER! BEER! Great stills from “The Bowery” give you the opportunity for an excellent tie-up with your local brewery or distributor of beer. Pick these stills out at your United Artists Exchange and arrange for beer advertisements featuring them. Use no copy in which Wallace Beery or any other star endorses the local beer, but copy along these lines: “Even in the good old days of The Bowery, they never drank such good beer as S- Beer. For great entertainment, there’s nothing like “The Bowery” with Wallace Beery, George Raft and Jackie Cooper — and for a great drink, nothing compares with F- Beer.” Ztb' (hvis JD1MP To Swipes, the news¬ boy, "Chuck" Connors was the Bowery’s big shot. To Steve Brodie, he was just small time. But it was all in fun (oh, yeah?), and when it came to a show-down, both came through. JOSEPH M. SCHENCK and DARRYL F. ZANUCK present WMM' fi3 feT Is ini : tMO 0 11 FAY WRAY and PERT HELTON Directed by RAOUL WALSH Released thru UNITED ARTISTS * Jackie Cooper NEWSBOY APRONS Since Jackie Cooper plays the part of a newsboy in “The Bowery,” have a special newsboy matinee. Tie up with the circulation depart¬ ment of your leading newspapers and have the kids parade to the theatre wearing the special aprons illustrated and carrying banners reading: “We’re on our way to see ‘THE BOWERY’ and honor our pal Jackie Cooper.” Using up to six lines of copy, you can purchase aprons at these prices: 1,000 - 30 cents each 500 250 100 50 25 35 39 43 50 65 Order direct from ECONOMY NOVELTY AND PRINTING CO., 239 West 39th St., New York City. Catchlines! A “New Deal” picture of an “Old Deal” day! The story of the street of a thousand sins! The roaring panorama of the days “When You and I Were Young, Maggie.” The good old days are here again in “THE BOWERY.” The story of the livest mile on the face of the globe. Back in the days of' nickel beer, singing waiters, “knock ’em down and drag ’em out” dance halls, and “see what the boys in the back¬ room will have!” The tougher they came — the harder thev fell on “THE BOW¬ ERY.” Sure-Fire for Sport Pages Draw attention of sports editors to picture sequence w Sullivan, as the Masked Mi Cliuck Connors’ protege. “1 fighters of THE BOWERY era’ thought for their columns, the special 11" x 14" photo Lives Again.” Great materi illustrating stories. dtere John L. arvel defeats Show then* “The Bowery ial here for “The Bowery” gives you the opportunity for a colorful front that will trans¬ form your theatre into the Bowery itself. Get your lobby man to paint the famous Brooklyn Bridge for your flash all the way across the front. On your front posters use enlargements of the best scenes from the picture, as selected for the 11 x 14’s pictured elsewhere in the book. At your doors erect lamp-posts reminiscent of the Bowery era. And for the front of your box-office get an old- time Police Gazette, or the special Bowery Gazette tabloid, for an extra novelty. See the poster cutouts for ideas on the atmospheric treatment essential to “The Bowery.” By all means use the special 40 x 60 on Steve Brodie’s famous jump near your box-office. Label “THE BOWERY” signs on street standards throughout town. Comedy “Brodie” Gag In the city big enough to warrant the expenditure, have a stunt man jump off the highest bridge in town. In smaller towns the idea can be worked as a gag by having a man, dressed as Steve Brodie jump off a small foot bridge into a park lake. On this latter angle, run a comedy ad for a fellow daring enough to attempt this feat.