The Bowery (United Artists) (1933)

JOSEPH M.SCHENCK DARRYL F. ZANUCK Victor RECORD No. 21493 “The Sidewalks of New York” —medley wait/, introducing THE BOWERY. A recording by Nat Shilkret and the Victor Orchestra. Vocal refrain by Lewis James. Get right after music shops. Play in lobby over loud speaker, etc. DIRECTED BY RAOUL WALSH RELEASED THRU UNITED ARTISTS WALLACE 24-Sheet With Flash er Lighting on Marquee Mount a 24-sheet poster on THE BOWERY on eompo-hoard and then section off each square separately in back of poster so that light is confined within each section. Flasher bulbs working checker hoard fashion will give a startling result for after-dark display atop your marquee. /vnomer Siam: rirst mount complete Z4-sheet on another light sheet of paper and then cut into 9 parts — eight squares of heads and stars’ names and bottom strip carrying title and credits. Pick ace poster location in town and post stand as a teaser: Beery head first — then Wray, Raft, Cooper and follow up next day by posting names. Third day complete with title strip and theatre date sheets. Stunt will have them watching this particular board carefully to see if they’ve missed anything. Hang A MUG On Every Door Here’s a novelty door hanger that’s in perfect atmosphere. Hang one on every door in town, and you’ll hang up new box-office records. Prices below include theatre name and play dates im¬ print: 500 $4.00 1,000 5.50 3,000 5.25 j 5,000 5.00 10,000 4.75 Order from Hold A Street Dance Rope off a well-paved street and sponsor an old-fashioned street dance. Make everyone wear an old-time costume of the Bowery era, and have the orchestra feature the famous popular songs of the times. Give ticket prizes for the best costumes, and for the persons who look most like Wallace Beery, George Raft, Jackie Cooper or Fay Wray in “The Bowery.” Your newspaper should make a great thing of this, and tie in with good advance stories and pictures of the dance. BOWERY DERBY Throwaway You actually get across an im¬ portant entertainment message by talking through your hat — if it’s this Bowery derby novelty. Die- cut, five inches high with punchy selling copy and back blank for theatre name, play dates, etc. 1,000 _$4.00 3,000_per M — 3.75 5,000.—, _ “ “ — 3.50 10.000 . “ “ — 3.25 Include any special copy desired with order to: ECONOMY NOVELTY CO. 239 West 39th St., New York, N. Y. HACK AND HORSE-CAR Parade ECONOMY NOVELTY CO. 239 W. 39th St., New York, N. Y. Trick Cigar Novelty Throughout the playing of THE BOWERY, George Raft in the role of Steve Brodie is continually pull¬ ing practical jokes on his arch enemy Chuck Connors (Beery). Here’s a gag — a rubber cigar in regular paper cigar carrier which reads: “This cigar won’t explode like Chuck Connors’ does in THE BOWERY, but you’ll EXPLODE with laughter when you see this great entertainment at the So-and- so Theatre.” 50 _ each .O 8 V 2 100 each . 071/2 250 ... _ each .07 500 _ each .06% 1,000 each .06 1/2 Order direct from ECONOMY NOVELTY COMPANY 239 West 39th St., New York, N. Y. Be sure the band stand carries a big banner with the title and stars of the pictures, as w r ell as the name of your theatre and your play dates. If you can promote beer and pretzels free from the brewer) with w’hich you make the beer tieup outlined in this book, you can add another attractive feature to the dance. Special Newspaper Section Here’s another idea that your leading newspaper will be happy to go for in a big way! “The Bowery” is a perfect opportunity to get over a special newspaper section featur¬ ing ads of firms in business for fifty, seventy-five and a hundred years old. You should be able to get a great “Bowery” ad free of charge in the center, as indicated in the layout above, and your newspaper’s advertising manager should see that every merchant’s ad ties right into “The Bowery” angle. Get busy and see how many sea¬ going hacks, victorias, broughams and horse cars you can dig up for a street parade as a ballyhoo for “The Bowery” on its opening day. Your local transportation company should be able to help on this and make the parade a grand ad for your theatre. Have every passen¬ ger wear a Bowery costume, and be sure to hang banners with your theatre name and play dates on every conveyance in the parade. LEG BOTTLE OPENER