The Bowery (United Artists) (1933)

Get The Fire Engines Mustache Styles Contest Amateur artists have driven many a national advertiser half nutty with their trick mustaches and grotesque goatees on beautiful lithographs. Here’s a way to make capital of the fad — a news¬ paper contest with prizes for the best BOWERY mustaches drawn on illustra¬ tions of Beery, Raft and even little Jackie Cooper. Here is the classic mustache of the great “John L.” as played by George Walsh in THE BOWERY. How would Wallace Beery look in such a lip adorn¬ ment? Draw John L. Sullivan’s mus¬ tache on the outline illustration of him and see for yourself. Funny? That’s just a starter. Now draw the same mus¬ tache on Jackie Cooper in one of the ad or scene illustrations. Who knows, this may be the successor of jig-saw puzzles. Naturally, the fan who draws the like¬ ness of the star to fit the mustache has a better chance of winning a pair of seats to THE BOWTRY. Make a layout of winners for lobby display. THE BOY A MAN THE MAN A BOY Swipes, the newsboy, wise in the w of men before his time. "Chuck ' Bowery big shot, a grinning boy at Pals thru thick and thin. 'ily ways 18—One Col. Ad (Mat .05; Cut .20) Plan a BOWERY Party At Your Local Dance Palace Your local dance hall offers a perfect oppor¬ tunity for a stunt on which the hall owner should be willing to carry out a big exploitation cam¬ paign. Hold a Bowery night at the hall, with everyone wearing Bowery costumes, the orchestra playing old-time tunes, and the food consisting mainly of pretzels and beer. Contact your local dancing teachers and have them present to conduct some of the famous dances of the Bowery period. The dance hall should cover the town with posters and ads on the Bowery Night, and the name of the picture, theatre and play dates should get credit billing everywhere. Donate your share of prizes in the form of tickets and paper masks (see novelty mask tieup) and have a large banner on the picture featured in the dance hall. Fire your town with ambition to see “The Bowery” by holding a parade of fire engines. If you can possibly get some old-time horse- drawn engines, as well as some of the early motor engines, feature those particularly. The fire brigade incident plays an important part in “The Bowery,” and you can capitalize on it big by a parade to your theatre. Be sure every truck carries banner with your theatre name and play dates. Jackie Cooper Sweat Shirt Free window and counter cards in color are available to your Ipcal dealer on a special Jackie Cooper Sweat Shirt. Jackie Cooper’s signature and facial likeness are printed on the front of the shirt, and a Jackie Cooper button is pinned to each one. Write or wire Max J. Friedman, 350 Broadway, New York City, for the name of the distributor in your territory, and arrange for special window displays featuring “The Bowery” stills with Jackie Cooper. Stage A Bare-Fist Fight In the event that state laws do not bar an exhibition of this nature, hold a bare-fist fight in connection with your local boxing shows. The stunt will attract a tremendous amount of attention, and the sports writers should give it a big play in its revelation of the difference between the ancient art of stand-up fist fights and the more modern and scientific art of fighting with hands encased in over-swollen pillows. If possible, have the seconds for your bare-fist fighters wear sweat¬ shirts carrying copy about your showing of “The Bowery.”