The Bowery (United Artists) (1933)

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THE BOY A MAN THE MAN A BOY Swipes, the newsboy, wise in the wily ways of men before his time. "Chuck Connors, Bowery big shot, a grinning boy at heart. , H M - SCHENCK ond DARRYL F. ZANUCK —.USJA sjeuj. t • ~ WALLACE BEERY GEORGE raft JACKIE COOPER EAY WRAY 4 PERT KElT0N “BOWERY Directed by RAOUL WALSH Relencast tL... Pals thru thick and thin. 13—Ttvo Col. Ad (Mat .10; Cut .40) 19—Two Col. Ad Slug (Mat .10; Cut .40) SATIN STANDARD 36 x 48 BANNERS FLAG 10' x 15' (Double) $25 BEERY 9eoVge. RAFT Jackie. COOPER Star Burgees 45c. each Title Burgee 95c. Star Burgees 45c. each Trade-mark “The BOWERY” with this One Sheet Blow-up Have your artist make several life-size enlarge¬ ments of the full-length figure of Wallace Beery in the one-sheet poster for display in and about your theatre. Patron first meets up with Chuck Connors, “Mayor of the Bowery,” when he purchases his ticket at the box-office as suggested in illustration. The ticket-taker’s constant companion a week in advance of opening is a second Beery cut-out. Chuck again greets your patron on the landing of the stair¬ way to the balcony and again at the aisle entrance. An amusing gag that gets across the idea that Chuck is expecting to meet each individual fan next week on THE BOWERY. Make this figure the “trade mark” of THE BOW¬ ERY all over town — store windows, lobbies of office buildings, etc.