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THE UON r CAQB ^ * TIGHt( ROPC J MAGlFCAWNi IP MONKEY! The H^cst diow in the -world i)€HARUE CHAPUN TheCIRCUS EMPLOY BIG TIME CIRCUS EXPLOITATION Obtain unusual publicity for your en¬ gagement of Charlie Chaplin in ”The Circus” by having the block upon which your theatre is situated named ^Chaplin Square.” You can get away with this by making it a temporary arrangement. Line up merchants on your block to put this through. During the week before the picture opens have signposts on all roads and su¬ burban thoroughfares pointing toward your theatre and marked: ”2 Miles to the Circus,” etc. Letter your street address in smaller type. A stenciled head of Charlie Chaplin on each signpost will help. Add a line: "See daily papers.” Run a circus truck or circus bandwagon ballyhoo throughout the city and sur¬ rounding country, with performers aboard representing Chaplin, Myrna Kennedy, a lion tamer, a ring master and clowns. Get high school volunteers for this. Make a big noise to emphasize an attraction of big importance. CR-6—Two Inch (Cut iOc) Page Two Across the street in front of your the atre, or over the marquee, or in some other prominent position, stretch a tight rope and put on it a balancing figure of Charlie Chaplin as a wire walker. The figure may be a dummy or it may be a cut out. It is kept upright, except as the wind sways it, by a counter weight at the lower end of a curved iron rod swung to a heel of the figure. Or, use a bona fide human rope walker to perform stunts. CR-6—iy2 Inch (Cut 30r) If there is a real circus in town near your date for Charlie Chaplin in "The Circus,” trail the procession with a float or ballyhoo. Tell your public: "After the circus see CHARLIE CHAPLIN in 'The Circus,’ ” etc. CR-6—One Inch (Cut 30c) Don’t overlook the oldtime circus herald which is shown, with all text and cuts arranged for printing, in the pink sheet supplement of this Campaign Book. Print and use this herald as a follow up for your regular United Artists heralds on "The Circus.” HOW TO USE THESE CUTS Here is a novelty ad. or publicity Chaplin design in three sizes. Use it as marked for an advance ad. For an ad. during run, replace the wording with the fol¬ lowing text: "WHAT THEY SAY BEHIND MY BACK,” and run with it the current local reviews on "The Circus.” Order CR-6—Special Set "Back Again” (Mat 15 cents), with three sizes on mat; or for Cuts, orders CR-6—Two Inch; CR-6 —lYz Inch; or CR-6—One Inch (Cuts 30 cents each). V