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CHARLIE CHAPLINin-TheCircus” ESTABLISH A “LAUGH WEEK” Tie up with a newspaper to institute a local "Laugh Week” in connec¬ tion with Charlie Chaplin in "The Circus.” You provide motion picture cameramen and the theatre, and the newspaper provides the sponsorship and —publicity for a special 300-foot "Laugh Feature” which is shown along with "The Circus.” The public is invited to gather in front of the newspaper office for a Laugh Demonstration. Close-ups of prominent citizens are taken f d long shots of the laughing crowd. Get the laughs by combining a kid’s laplin costume contest with the stunt. Use the slogan "LAUGH WEEK— laugh until you’re weak.” CIRCUS WAGONS Go in for a big city wide competi¬ tion by boys for the best model of a circus wagon or of a circus tent. Work this up well in advance and get newspaper and school manual train¬ ing co-operation. The wagons can be of any size or style. Make several classes of awards. Get a committee of prominent people as judges. Arrange Hor a display of the models in a big down town department store win¬ dow during the run of the picture. Give each competitor a ticket to "The Circus” for his efforts in enter¬ ing the competition. TEASER HATBANDS Print strips of paper on tinted stock for pinning to hatbands. Get these out at sport¬ ing events, picnics and other gatherings, or among newsboys. Letter the bands: "Clap hands, here comes Charlie”—CHAPLIN in "The Circus”_Theatre. The printed matter can take the form of semi-circular shields which can be pinned to the front of the hat for better display. ’^MOVIELAND” TIE-UP Get window displays from toy dealers and novelty stores handling the Milton Bradley Co. "Movieland” sectional picture puzzle, which carries a scene from Charlie Chaplin in "The Circus.” ^TAUGH BOND” Provide insurance against "laughing to death” by printing and distributing a "Laugh Bond,” tying up with some local ac¬ cident insurance agency. The text for a "Laugh Bond” may be found in other United *^|fc\rtists Campaign Books, the latest being "Two Arabian Knights.” ANIMAL CRACKERS Obtain window displays from local dealers who carry animal crackers. Provide them with "stills” from "The Circus” to display along with the crackers. Some brands are packed in handsome Hthographed cartons representing circus cages. an ADMISSION TICKET t THE CIRCUS BUT you can buy an admission to “THE CIRCUS” Week of Feb. 8, IDEAL THEATRE, to see Remember the Date Week Feb. 8 IDEAL THEATRE Charlie Chaplin in "The Circus” CUT-UP PUZZLE TEASER "CIRCUS TICKET” Take one of the scene cuts from "The Circus” and have it sawed up for a picture puzzle for a contest tying up with the pho¬ toplay. This is Always a good stunt. Prmi up a set of teaser tickets like the above for mail or street distribution in advance of your dates for ''The Circus” Use a Ben Day tint block under the type, and dress up the coupon with red letters for the seat number. Page Five