The Circus (United Artists) (1928)

CHARLIE CHAPLINin-TheCircus-’ LIBRARY CAMPAIGN POSTER CONTEST Utilize public interest in the color¬ ful literature of the show world by getting your public library to get out a book hst for circulation during your run of Charlie Chaplin in "The Circus.” Print a book mark contain¬ ing the library list, and give credit to your engagement on the book mark. Supply the library with "stills” for display. The following is a suggested book list, or the library can make a selection of titles from its own shelves: Davy Winkle in Circusland, by Edwin P. Norwood ^ The Adventures of Diggeldy Dan, by Edwin P. Norwood Dr. Dolit/le’s Circus, by Hugh Lofting Under the Lilacs, by L. M. Alcott Toby Tyler, by James Otis; illustrated by W. H. Rogers Mr. Stubb’s Brother, by James Otis The Mountebank, by W. J. Locke Cuddy of the White Tops, by E. C. May Memoirs of a Midget, by Walter de la Mare Ways of the Circus, by George Conklin Under the Big Top, by C. R. Cooper Old Wagon Show Days, by Gil Robinson Barnum, by M. R. Werner Phineas Taylor Barnum, by Gamaliel Brad¬ ford. Inaugurate a Charlie Chaplin pos¬ ter contest, to begin two weeks be¬ fore you open your run of "The Circus.” If possible, obtain newspa¬ per co-operation, and offer worth¬ while prizes. Publish or distribute such copy as CR-17, CR-8, CR-16 and CR-5, from which the contestants can work. Have a standard size for contribu¬ tion, say 11 X 14 inches. Permit competitors to use any medium—pen and ink, crayon, pas¬ tels, water colors or oil. Give prizes for the best work in each medium. Limit the contest to amateurs, but make adult and juvenile divisions. Give special prizes for entirely original designs. In judging, allow 25 per cent, for drawing, 25 per cent, for coloring, 2 5 per cent, for lettering and 2 5 per cent, for neatness. Judge the returns one week before you open with "The Circus” and get big down town window display for the best specimens. Go after civic and school co-op¬ eration. PROGRAM COPY {Use this CR-9 — Thumbnail Silhouette [Mat Sc; cut 30c] as an ad. or program decoration). CHARLIE CHAPLIN! A treat for the world! Prepared by the greatest comedian of all time! His sensa¬ tional new comedy, "The Circus”! Spectacular! Brilliant! Glamorous! And positively rib-splitting from end to end! The century’s funniest personality! In his time-honored old derby, trick moustache and fallen arches! In a riot of misadventures among the roustabouts, bareback riders, ring¬ masters, clowns, magicians, freaks, rope walkers, snakes, monkeys, and lions of the sawdust arena! Along with his blundering, wistful courtship of the beauteous equestri¬ enne! Red lemonade! Peanuts! White tents! Wagons of vermilion and gold! Blue bleacher seats! Joy! Fun! Comedy! And Chaplin! CHAPLIN! CHAPLIN! What a scream! What a convulsion! FUNNY? POSITIVELY ONE CONTINUOUS ROAR!! CR-17— Herald Two-Col. Lion Cartoon (Mat 10c) RIVOLI CHARLIE CHAPLIN in “The Circus’ Beginning ( date) POSTAL CARDS Print up a supply of regular postal cards, which go for one cent, with the cut at left (CR-17) and with appro¬ priate text. Mail these cards to a spe¬ cial list as an advance herald of Charlie Chaplin in "The Circus.” BLIND REVIEW Every community has some lovable blind person known to everyone. Have such a person do a special review of Charlie CbapHn in ”The Circus,” and tie up with a newspaper to publish the review as sensed from the music and audible re¬ actions of the audience. Have someone to read the titles during the screening. Page Fourteen V