The Count of Monte Cristo (United Artists) (1934)

Newspaper Features with In “The Count ot Monte Cristo,” new Reliance pic¬ ture released by United Artists and starrng Robert Donat, toast of London, next week at the. Theatre, a fabulous treasure puts the world at the feet of the central Alexandre Dumas character. Seven million francs is mere pin money to The Count ot Monte Cristo, after he salvages the hidden treasure cove of an island in the story, and his bank balance was fifty million francs or more. All of it was hoarded wealth, newly found. Lost, abandoned, hoarded, sunken and undiscovered treasure strikes a fanciful note to everybody. All of us are treasure-hunters at heart. And if the interesting data on lost treasures as related in Harold T. Wilkins' book “Treasure Hunting,’’ may be accepted for what it is worth, all the gold and silver and jewels of the world today are not one-fifth that which reposes in uncharted land crannies, and the ooze of ocean floors at this minute. Stills, publicity and ad mats of vari¬ ous sizes, can be adapted to plugging the classified pages of any paper in the way shown at right. The contrast be¬ tween the Monte Cristo count’s trying experiences before he found his treasure, and the quick method of finding treas¬ ures through today’s want ads, is good press copy. CLASSIFIED TREASURES THE COUNT OF MONTE CRISTO with Robert Donat and Elissa Landi now playing at LOEW’S THEA TRE FOUND HIS TREASURE only after years of trying adventure and bitter failure. • TODAY’S TREASURES are being found quickly, cheaply and easily by users of THE ENQUIRER’S CLASSIFIED ADS Phone CHerry 4—1700 * K. A new Count of Monte Cristo may come from hu¬ manity’s rank and file even as this is being read. Billions Undiscovered Billions in bullion, bars of precious metal and jewels, known to have been lost or hidden, are to be found. This from the depths of Davy Jones locker, constantlv under the scrutiny of daring divers, from the lost trails of Incas, the impenetrable Cocos Island, Old Mexico’s “dark houses,” inlets along the Spanish main, Asia’s mystic treasure vaults, and even in our own West. The recent Artiglio venture in which Italians salvaged nearly a million dollars in gold bars from the treacher¬ ous fathoms which tossed the ill-fated ship “Egypt” to a depth of 360 feet scarcely twenty-five miles off the shore of Brest, is an example of the zeal with which moderns are endeavoring to reclaim lost wealth. Within memory of most of us living today may be recalled the sinking of the Oceana, Laurentic and Lusi¬ tania oft the Irish and North England shores, with a combined submerging of over $40,000,000, only part of which has been recovered. The “Peg Leg Mine” of our own West, with its fabled black gold of Bret Harte’s wild days of ’49, oc¬ casionally bobs up to whet the interest ot treasure seekers. This ill-fated El Dorado is supposed to be some¬ where in the Gila Desert, near the Rio Colorado. Modern Quest Coes On The Cocos Island, a six mile oblong of impenetrable beauty, yearly attracts hundreds of treasure-bent ex¬ plorers, because of the reputed cache of plundering buccaneers in the days of Drake, Howard and Hawkins. In Mexico and the Andes of South America, millions hidden by Incas during the Conquistador days of Cortez invite those who seek easy fortunes, if natural difficul¬ ties are discountenanced. The Spanish Main off the Azores, and inlets all along the coast of France, yes, caches even within France, are reported to be bursting with secret millions. An American girl, Jean Tolley, a few years ago while participating in scenes for an under¬ water film, saw an old chest. Its rusty handles were grappled and from the edges of the dahamas, was yanked a small fortune in shiny doubloons of 1790. Almost daily some new evidence of hidden wealth is uncovered to spice the tang of appeal for adventurous people seeking the plunder of another day. The fortune of The Count of Monte Cristo, said to have been secreted on a tiny isle by the de Spada’s at the time when Rome was at its hey-day, sounds fabu¬ lous even in this age ot big-time figures and budgets. Who is to say that perhaps even this treasure may have fact for basis, and maybe at this very writing be de¬ livered to the ever-shifting annals of Time, and leave with a gasp, credence for Dumas’ great piece of fiction? Be it as it may, newly discovered treasure fascinates FASHIONS ALWAYS FEMININE TREASURE Three-Col. Mat I\o. 14 —.15; Cut .60 Fashions are a matter of recurring cycles; the tricks and fads of other years apparently die out, only to pop back as prime favorites of another era. There are plenty of modern sugges¬ tions in hat, ensemble and bridal attire as worn by Elissa Landi in episodes of another day from the picture. Let the store or fashion editor write the copy to link the old with its new appli¬ cations. Notice, too, that the mat can be adapted to one-column and two-column sizes with one swipe of the composing room saw. Get Miss Landi’s name, and your credits in somewhere.