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• • aA- ^fuvtJouS '7/imAiite comes tt T of Atom CglfjjC • m Fortune" CURLS New-found treasure put the world at the feet of “The Count of Monte Cristo” . . . and the charm of her curls put “Monte Cristo” at the feet of his beloved . , . it’s the duty of every woman to be at¬ tentive to her crowning glory! “Fortune” Curls become the mode of the moment as worn by Elissa Landi The modern treasure of a coiffure becoming to you may be had at MINERVA SHOPPE SPECIAL MAT FOR BEAUTY SALON AD The big department stores and beauty shops are on the lookout for new hair dressing styles demonstrated by the stars. Here’s a pose of Elissa Landi, available in mat sizes for one and two-column lay¬ outs, which ought to popularize the boy¬ ish treatment of a flock of curls for the ladies. In the publicity set of mats you will find the smaller pose. This is Mat No. 18—.10; cut .40. SWIMMING ACE ESCAPES FROM SUBSEA PRISON FOR BALLYHOO AT GREAT SPOT Incidental to “Monte Cristo’s” escape from his fortress prison, is his breath-taking method of releasing himself from a sack into which he has been sewed, supposedly dead, which has been weighted and tossed into the sea. Here’s an exciting ballyhoo stunt for your best pool, lake, stream, or wherever the swim¬ ming fraternity congregates. The theatre can best put it over in conjunction with a news¬ paper and the management of some bathing resort. Special ads, dodgers, or publicity stories can call for an expert swimmer, wanted to demon¬ strate that a man can really escape from a sewed-up and weighted sack under water. The inspection of the swimmer before being enclosed in the sack, seeing that the seams are secure, and other details giving the trial escape dignity, can attract city officials as judges. It wouldn’t be a bad idea to have the chap who accepts the assignment, sign a waiver of damages, for what might happen, or in event his calculations miscarry. A little knife can be set in the inside seam of the sack, or the bather could carry a small one in his trunks, in such a way as to permit quick removal and slashing of the cloth prison. Knife should be weighted so as not to float on the surface afterwards. Poster cutouts on floats, and other display material from the picture can be spotted where the onlookers will assemble. The physi¬ cal inspection of the swimmer chosen for the demonstration is worth as much art and story in the papers as that usually accorded boxers before a bout. VALANCE • BANNERS FLAGS Valance, banners, flags, burgees help to give your front that special air of enchantment which belongs pre¬ eminently to a picture of the class of “Monte Cristo”. The fabrics are attractive and fresh, and reasonable rental rates obtain on units made to fit your requirements. Subsequent runs get consideration in pricing, and the displays come to you in the same highclass condition that marks their de luxe use. Order, and write for FREE catalog, direct from MORRIS LIBERMAN CRIflD Rob&it DONAT ULi’ia IANDI 729 Broadway New York City Hanging flags, wall ban¬ ners, valances, in single or double-facing, may be rent¬ ed or bought outright. [This type of hanging banner may be had in any size] THE COUNT OF CRISTO Qobe/tt— €CiAA<L DONAT t LANDI Roben.fr DONAT THE COUNT OP v monte Oust# £&Ma IANDI t