The Count of Monte Cristo (United Artists) (1934)

lit YOUR spat THIS is the one. BALL AND CHAIN USED IN STREET BALLYHOO Street ballyhoo may be accomplished by having an old man and a handsome young fellow, or two handsome young chaps who resemble each other, go ^about the streets linked in irons. The old fellow, or one of the young men can be garbed in rags of Robinson Crusoe cut, tattered and unkempt. The other should be faultlessly attired to represent a man of means and stand¬ ing. An iron ball might be dragged from the leg of the decrepit one. Banner supported between them might read: “See the miracle wrought by time and fortune and romance in The Count of Monte Cristo ...” CASTLE OF ROMANCE #N SPECIAL 40 x 60 EXHIBITS OF OLDEN DEVICES AND COINS The magnificent atmosphere and blaze of glory that abounds after the story of “Monte Cristo” gets under way, should not be sacrificed or overshadowed by anything dingy, naturally. But there is a certain attraction for the mob held by dis¬ plays of corrective devices and torture processes of ancient times. Some of the old-time straight-jackets, bludgeons, whips, cells, and irons that were used on prisoners in olden times might make an eye-arresting display in your lobby, or a perambulating ballyhoo. However, try to impress that this is what the Count over¬ comes to win a lavish victory, not the dominant mood of the story. Rare and ancient coins make an interesting dis¬ play, fitting in with the “Monte Cristo” treasure find. AHTISTIC LITTLE BOOKLETS OUTLINE STODY PICTOBIALLY Here is the cover of an attract¬ ive novelty booklet, size 4 Vi" x 3 V 2 ", sixteen pages, in which art is given dominance to tell the fascinating story of “The Count of Monte Cristo.” The cast and credits of pro¬ duction are on the first inside page of the cover, followed by thirteen attractive halftone pages with the plot outlined briefly page by page to match the illus¬ trations. The back page is open for your own ad or co-operative imprint. The distribution of these can be handled in much the same way that heralds are treated, and make an effective and attractive addition to them. If you desire Pace Press to imprint your back-page, include copy de¬ sired with order. A composition charge of $1.00 will be made, and the imprint will run $1.50 per thousand extra. Booklets come folded, ready for distribution. WOODEN SWORD & FENCING PAD Here’s a brace of accessories that will add an unique touch to your campaign; a novelty full size wooden duelling sword, and a genuine padded protector or fencing pad. Can be used for ballyhoo, or tor demonstrations and lessons in fencing staged in front of your theatre, with a contemporaneous story running in the paper on the finer points, or few ele¬ mentary lessons in duelling, by an ex¬ pert. The swords can be tagged with your credits; the protector or pad includes an imprint banner across the front with your theatre name and picture title. Swords, in lots of one hundred cost 15c each; the pads, including copy banner, are two dollars each. ORDER FROM PACE PRESS, 207 W. 25th St., New York PRICE: $4.50 per THOUSAND, F.O.B. New York Remittance with order or C.O.D. FANTASY AIR HELPED BY COLORTONE SLIDE A de luxe 40" x 60" display in full color, silk-screened with a dozen vivid hues, is a quality accessory at a quantity price. Just the item for the spot where you like to flash color blow-ups in your own front, for special truck S banners, or for preferred windows. Price is $1.50 each, F.O.B. New York City. Order direct from UNITED ART SERVICE, 39 East 20th Street, New York City. Prompt attention to all orders, remittance or C.O.D. FREE RADIO PLAYLET FOR AIR CAMPAIGNS The story of “The Count of Monte Cristo” abounds in appealing situa¬ tions and lines. Many of them, with- ^out revealing the outcome of the plot, w are incorporated in a fifteen-minute radio sketch which has been prepared, requires few characters, and is FREE. Ask for it at the exchange or the Home Office. With publicity material, it will be of great help to the theatre which promotes or buys time on the ^ air, in developing programs of any h length. In several instances stations will exchange time for this playlet material, or make allowances in their rate. PROGRESS OF TIME KEEPING ARRAYED Department stores and jewelers hand¬ ling clocks and watches, the theatre, and the telegraph companies, can get the eyes of the public focused their way in a display of time-telling progress. The episode in the picture in which the Abbe reveals how he records the passing of hours and days is fascinating. Drawings and models of ancient means of measuring time, including the use of landmarks and shadows, notches on sticks, symbolic drawings, sun-dials, crude mechanisms, and so forth, might be pro¬ moted from some museum or ideas copied from any book on the subject from your library; and the library, too, is another spot likely to be interested in presenting such an educational exhibit. WEAPONS OF DLEL A duel plays a dramatic part in the later scenes of the picture. Stores and the theatre will find people keenly in¬ terested in a display of duelling sets, pistols, swords, even yardstaffs. Your museum, or arms and sporting goods store, or some citizen who is a fancier of such trinkets, will help with such a display. CANDY TREASURE CHESTS PLUGGED Candy departments and sweet shops should welcome some attractive special window displays which will draw the eyes of the movie-conscious public through an arrangement of your stills and posters from this picture, and stimulate sales of “treasure chests” of sweets in a legitimate way. Almost every store handles one or more of the little packaged parcels of chocolates in one and two-pound sizes done up to look like chests. Even if the package isn’t a bona fide resemblance of a chest, it is proper to refer to a box of candy as a treasure chest of tasty tidbits for the girl friend. A cutout of a poster can back a real wood and metal chest, lid thrown back and gold wrapped discs of chocolate or metal discs and old coins mixed with necklaces and cheap jewelry flowing over. Stills can be set around with colored lobby cards. Several boxes of the candy or “treasure chests” of sweets can be displayed nearby, perhaps partially buried in sand and pebbles with a tiny spade or shovel imbedded. Copy: “A treasure chest means much to The Count of Monte Cristo this week at Keith’s Theatre. One of Larkin’s ‘treasure chests’ of chocolates will mean much to your own ‘future’; be sure it is the best romantic salesman you send out to her—delivered fresh daily from our candy headquarters!” Nothing gets across the lustrous atmosphere of this golden romance and adventure like the metallic tinge of the treasure itself. The Color- tone Slide, always a valuable piece, is doubly so for this feature. Background your advance trailer announcement, or prelude your feature showings with this slide, in full color, made to stand up under the intensity of modern lights. “The Count of Monte Cristo” slide is No. N - 891 ; order direct from NATIONAL STUDIOS, INC., 226 West 56th Street, New York City. Remittance with order, or C.O.D. Complete catalog of general Colortone effects free from National Studios for the asking. Prices of slides are: 4" x 5"—Colored Positive only_$2.00 Set (Pos. & Neg.)_ 3.00 3*4" x 4"—Colored Positive only_ 1.5C Set (Pos. & Neg.)_2.25