The Devil Dancer (United Artists) (1927)

K GILDA GRAY’S LATEST National tie-ups of world’s record breaking propor¬ tions for Gilda Gray in “The Devil Dancer” are list¬ ed on these pages. A perfect GOLD MINE of ex¬ ploitation. Don’t delay! The minute you contract for “The Devil Dancer” go after every tie-up in the list for a smashing advance campaign. Gordon Hosiery “Gilda Gray learns a new fash' ion step.” This is a direct tie'up for department stores and worn' en’s speciality shops for window displays with photographs of Miss Gray wearing Gordon V Line Hosiery. The home office of Brown Durell 6? Company, manufactur' ers of Gordon V Line Hosiery, is located at 11 West 19th Street, New York, N. Y. Communicate with Miss Higlie, of this firm, to receive information as to your local dealers. A mounted photo' graph and poster of Miss Gilda Gray, lettered with the exhibition date of “The Devil Dancer,” may be arranged. Make-Up Manual Max Factor, 326 South Hill St., Los Angeles, Calif., is prepared to supply window cards and other advertising material in connection with make'ups, face creams and toilet articles. This is an especi' ally desirable tie'up for drug stores, department stores and toi' let speciality shops. Furthermore, Max Factor is prepared to supply in quantity his society make'up manual to deal' ers. These Make'Up Manuals are imprinted “Compliments of Gilda Gray.” He will also reply individually with cosmetic advice, by courtesy of Gilda Gray, to post' cards given out by dealers, on which the inquirer checks off the color of her hair and eyes, etc. %ILDA GRAY This cut was used in the campaign for the premiere of Gilda Gray in “The Devil Dancer” at the Mil¬ lion Dollar Theatre, Los Angeles. It is hereby submitted for use where plenty of black is fancied in an ad. GL-6-Two-Col. Novelty Ad. (Mat. 10c) Victrix Hats The Triangle Victrix Co., New York, has prepared a Gilda Gray “Devil Dancer” Hat tieup which is undoubtedly of inestimable value to the exhibitor in the U. S. and Canada. The company is prepared to furnish, on application in advance, a miniature motion picture ma' chine for millinery or department store windows in locations secur' ing the greatest circulation. This machine exhibits two hundred feet of the high spots of “The Devil Dancer” and also interest' ing personality shots of Miss Gray, and how the original Vic' trix hats were designed for her. Through your nearest millinery wholesalers you can arrange a lo' cal retail window display, or you can communicate direct with Lester Lens, Advertising Man' ager, Victrix'Triangle Co., *>5 West 39th St., New York, N. Y. Face Cream The Pinaud Perfume concern, 220 East 21st St., New York, N.Y. is prepared to furnish samples of a new face cream placed in an envelope advertising “The Devil Dancer” and with Gilda Gray’s recommendation. These samples should be given out at the local department stores or high class specialty shops. Apply to John J. Quinn, Vice President, at the Pinaud concern. Candy Bar Theatres located in the middle west can get from the Blue Hill Candy Company, 115 So. Main Street, St. Louis, Mo. gratis sam' pies of Gilda Gray Candy Bar, printed with the dates of her ap' pearance. The Candy bar comes in a fine lithographed wrapper. Address John Catsigiani with your appli' cation. Sweater and Bathing Suit The Onyx Knitting Mills will cooperate with you for the ex' hibitiom of the “Gilda Gray Sweater” and “Gilda Gray Bath' ing Suit” in local department stores or ladies speciality shops. For photographs and other dis? play material write Director of Sales, Onyx Knitting Mills, 1421 Wallace Street, Philadelphia, Pa. Joseph Sterling, 300 W. A^ ms St., Chicago, and John O. Hoag Co., 38 First Street, San Francisco, are Onyx Agencies. Gilda Gray Slipper The Shelby Shoe Company, 608 Seventh St., Portsmouth, O. have named a silver evening slip' per “The Gilda Gray.” Induce your local dealer to exhibit the slipper prior to and during the engagement of “The Devil Dancer,” using suitable copy and photographs in connection with the display. Radios r THE WURLITZER RECEIVING SETS. Here is a tie'up that will get you window showings everywhere in the country. Pictures of Miss Gray have been taken with the products of this welbknown radio concern and are available for the window dis' play use of their dealers. after your local dealers to obWh displays. Wurlitzer dealers will be found in every city where radios are handled. Gilda “Paster” Cut outs of Gilda Gray’s face for use as a paster in the back window of automobiles are obtain' able in quantities from the National Cycle 6? Novelty Com' pany, 716 South San Pedro Street, Los Angeles, Calif. These past' ers show Miss Gray with the Devil Dancer head piece, and the reading matter is, “Come and see me do the Devil Dance — Gilda Gray.” i Page Four