The Devil Dancer (United Artists) (1927)

BIG NATIONAL TIE-UPS! Dollar Line The Dollar Steamship Line, which operates round-the-world, coast-to-coast, and trans Pacific steamers, and which is especially interested in passengers for the President liners, for O r i e n t a 1 q?4ajts, has arranged to permit the use of their various ticket office windows for photographs, which they will furnish of the Northern China and India locales of “The Dev^|Dancer.” They will use with these pho- tographs a portrait of Gilda Gray and a display card furnished by the theatre proclaiming the local date of “The Devil Dancer.” Look up your local Dollar Line office and communicate with Mr. Herb.ert H. Hilscher, General Pas- senger Department, Dollar Steam- ship Line, 311 California St., San Francisco, Calif., for material on Gilda Gray and the President Liners to the land of “The Devil Dancer.” A beautiful Oriental melody has been especially composed for Miss Gilda Gray entitled “GILDA” (“Little Devil Danc¬ er”), with music by Earl Burtnett, the famous song writer who has many song hits to his credit. The words of “GILDA” were written by Margaret LeMaire, during the filming of “The Devil Dancer.” “Gilda” is being included in the special musical score of “The Devil Dancer” by Carli Elinor. ^ggested window tie-up with the sheet music stores is a Chinese setting featuring a large poster of Gilda Gray and a display of the sheet music “Gilda”; also a display of Oriental string instruments. If your local dealer hasn’t copies of this sensational song hit have him get in touch at once with Sherman 6? Clay, Music publishers, San Francisco, Calif. Wildroot Tonic Gilda Gray has a tie-up with “Wildroot” hair tonic. Be sure that your local stores contact with the headquarters of “Wildroot” for the mass of window display material available. Deauville Sandals Pictures and other window dis¬ play material featuring Deauville Sandals have been taken with Miss Gray and are at the disposal of firms carrying these articles, as manufactured by the Gold Slipper Company, 129 Duane Street, New York, N. Y. Dance Music All popular dance music is suit¬ able to a tie-up with “The Devil Dancer” and Gilda Gray, along with displays of dancing photos of the star. Shoes If your dealer does not have the “Deauville Sandals” nor the Gilda Gray Slipper, go after a show store window display on any feminine footgear. Obtain danc¬ ing poses of Gilda Gray for the dealer and have, him placed them in his window along with a card featuring the -star as the world’s greatest dancer, selling the idea that dancers must be particular about their shoes, and they nat¬ urally choose only the best fitting and most stylish kinds. Orange Juice The California Crushed Fruit Corporation, which have local dis¬ tributors in all the large cities, have arranged a cooperative Gilda Gray tie-up with retailers of their Mission brand products. Upon application, Mr. Becker, care of the corporation, 1601 East 16th Street, Los Angeles, Calif, will furnish the local dealer with photographs which may be used for displays at the same time “The Devil Dancer” is exhibited in your city, upon all local stands selling Mission orange juice. WeTmeTheBlue OutQfMonm because We do your WASHING We do your RINSING We do your STARCHING We do your DRYING We do your DAMPENING qfe " STARCH SOAP BLUING FUEL WATER and I One Day's Time ! For the Cut order GLD -17— Spl. Laundry Ad. (Mat 20 cents) Use this cut in a tie-up with a “wet wash” or a “rough dry” laundry, for distribution with its bundles. Underneath the cut in display type use the laundry name and address, and the follow¬ ing text in smaller type: “The.Laundry saves time and money for its patrons and recommends that they spend their holiday Monday at the.Theatre where they will find Gilda Gray in ’The Devil Dancer’ a darling attraction.” Page Five