The Dove (United Artists) (1927)

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"THE DOVE DANCE” C AN you visualize a graceful girl doing some sort of a Spanish fandango, with lace mantilla, shawl and castanets? If so, find such a person and engage her for a short prologue dance. Have the orchestra play tango music. — A contest could be instituted, offering a week’s engagement (in the prologue) for the most effective "Dove Dance” originated by a high school girl. COSTUME BALL A DOVE MASQUERADE could be put over with the co-operation of your newspaper and local merchants. Have them offer gifts of merchandise to those who wear the cleverest costumes. Prizes should be displayed, along with copy describing the ball and the picture, in their show windows. LOBBY DISPLAY A N attractive display can be obtained by arranging a number of life-size cutouts of Miss Talmadge, Beery and Ro¬ land in the lobby. The costumes they wear are original enough in design to create con- v - siderable interest. JUMPING BEANS J UMPING BEANS have a remarkable fas¬ cination. Get about fifty of them and place on a miniature race track, either in your lobby or in some store window. Cover the "race track” with a glass case. Number each bean and offer a prize to the person guessing the number of the bean that makes the most progress during the film’s run. Be sure that the race track is straight and the surface smooth, so that the galloping beans can make fair progress without piling up on each other. Hang a card telling about "The Dove” and your show over the case. Post a daily bulletin showing the standing of the various numbers. STUFFED BIRDS O BTAIN stuffed birds from a taxider¬ mist. On a neatly lettered card, ask which one is "The Dove.” On this, you should also tell something about the picture. WORD GAME r T“' AKE the word—Dove. How many A words can be manufactured that con¬ tain the last three letters? Glove, dove, ]ove, move, stove, rove, love, etc. Use this idea for a newspaper contest. Offer a prize to the person who submits the longest list. Tie in with the picture by calling it—"THE DOVE Word Contest.” DRESSED DOLLS T^vISPLAY dolls in the window of a toy store with stills of Miss Talmadge. Offer a prize to the girl who dresses the doll that most resembles the star. T' HE titIe ° f . this P icture is the sort that will make people look up. Give them cause to, with a ballyhoo like that suggested in the drawing—a banner attached to a box-kite, and flown from your theatre. Page Three-