The Dove (United Artists) (1927)

ALL TOWNS AND CITIES! TITLE CONTE c ~ H OW Do You Like th i ule of Norma Talmadge’s New United Artists Pic¬ ture 'The Dove?’ Do You Think It Suit¬ able? If Not—What Title Would ’ a Substitute? A prize of (to be filled in by ^ theatre manager) Will Be Given the Writer of the Most Intelligent Fifty v> Answer. Address 'The Dove-Title Editor’ at This Paper’s Office.” ® Use copy similar to the above in your local newspaper during the run of the pic¬ ture. It’s the sort of contest which will stir up interest in your attraction. WOMEN’S HAT STORE F EATURE a ''Dove Hat” in the window of a fashionable women’s hat store. Tie in with the picture by using stills. Insert a card with sales copy. BUILDING BALLYHOO I S there a tall building, scaffold or flag¬ pole near your theatre? If so, get per¬ mission from the owners to pull a stunt like the one outlined below. On top of the building, right near the edge, place a big cutout of Miss Talmadge dressed as The Dove. At the foot of the building, set a huge flaming red arrow, and point it up toward the cutout. Another one of these arrows should be placed on top of the one at the bottom; and so on, right to the very top. On each arrow, let- N^fcter a single word, like this: Who - Is - She? It’s - The - Dove! Or, use more copy; perhaps three words on each arrow: Who Is She? — It’s Norma Talmadge — As The Dove — Rialto Next Week! Do you get the effect? You’ll have the whole town looking up in the air at The Dove as soon as one person gets wind of it. Throw a "spot” on the cutout each night. In addition, another spot should play up and down your arrows at short intervals. (This second spot must flash on and off. It should not be continuous.) Be sure that the copy starts on the arrow at the street level and works up to the cutout on top. If it’s never been done in your town be¬ fore, a stunt like this is pretty sure to get a good break in the news columns. Place This In Your Paper NORMA TALMADGE 7/7 "THE DOVE" Order DO-11—(Mat, 10 cents; Cut, 50 cents) Two-column cut or mat— 4 " wide x 4W' deep LUCKY NUMBER STUNT A DVERTISE one night of "The Dove’s” engagement as Lucky Number Night. Canaries or doves, if you can get them, should be awarded to the holders of five lucky numbers. Numbers should be distrib¬ uted at your box office when patrons pur¬ chase their tickets. Duplicate numbers should be kept and placed in a sealed can. Persuade some prominent person to draw the winning numbers during the intermis¬ sion. "DOVE DISHES” T ROPICAL food—chile con carne, fri- joles and tamales should be featured by some restaurant prior to, and during the run of the picture. . Call these delicacies—"Dove Dishes.” COSTUME BALLYHOO D RESS a man in the sort of costume Beery wears in the picture. He should wear a big sombrero, a bushy mustache, per¬ haps a gun or two in his belt, his chest covered with medals and either a fancy cane or a sword in his hand. Cover the upper part of his face with a black mask and mount him on a white horse. A banner announcing that "The Dove” is on its way should be attached to his back. BOOK STORE C OPY for a window card to be placed in a book store’s display of popular fiction, along with stills showing Miss Tal¬ madge and Roland: " 'The Dove’s’ a Love Story! See It at the Rialto Next Week! Take Home a Love Story Right Now! We Have All the Latest Fiction in Stock! Ask for What You Don’t See!”