The Gallant Hours (United Artists) (1960)

. 3. NAVY CO-OPERATION! Rear Admiral Charles C, Kirkpatrick, head of CHINFO (Chief of Information of the United States Navy) has informed the commandants of every Navy district to offer cooperation wherever possible for the engagement of “The Gallant Hours.” Navy Recruiting in the Pentagon has notified every Recruiting Officer in the country, both in major cities and in sub-recruiting offices to cooperate with local exhibitors. This cooperation involves the participation of Navy personnel and equipment. Although there is cooperation between both units, The Office of Public information and Navy Recruiting, it is suggested that you coniact both branches of the Navy Department to coordinate their participation in this campaign. Here Are Some Specific Suggestions: 1. Stage a parade on opening day with Navy band. 2. Set up an exhibition of signalling in which Navy signal men spell out the name of the picture, with megaphone voice interpreting. Use semaphore flag system in front of your theatre and the blinker light system flashed on clouds or walls for off-theatre effects. 3. Arrange for display of battle flags, battle trophies, Navy insignia of all kinds, ship models or photographs including landing boats, carriers, etc. 4. Work with Navy Recruiting office for display of scene still and other material to supplement “A” board display. ). If there are local ex-Halsey men in your area work with local information office to place these men on TV and radio for pictures and interviews on their experiences during action in the Pacific. Tie in with use of teaser ads and suggestions (see page 3). 6. Arrange for groups of Sea Scouts or Explorers to tour a Navy ship or installation as “guests” of Montgomery and Cagney. Wind up with visit to theatre and cover for pictures and interviews. 7. Borrow set of Flag Hoist pennants and flags from Navy installation and display outside theatre in a plain language hoist reading “The Gallant Hours.” Let flags run from roof to marquee. 8. Arrange for Recruiting Officer to invite all enlistees during a specified day to see “The Gallant Hours” as guests of the theatre. Follow up with radio, newspaper or TV interview on “Why I joined the Navy.” 9. Special editorials and other publicity material has been supplied to the Navy for local planting to coincide with your playdate. 10. TV SPECIAL 20-SECOND SPOT narrated by James Cagney is in hands of all Navy officers. They will work with you in planting this spot to help get your playdate off to a good start. These Aurora models of the U.S.S. Enterprise and the Japanese flagship “Yamato” are sold wherever toys are sold including thousands of chain stores. A counter card based on the trade and shown here is in the hands of all dealers. Work with them for store and window displays and sponsorship of the contest described right. 54h Soathex Rarora axctexive’ Every vouncstar who ses Sis erating Rex wt wast do bares Aurora's “Eater: prin ad OVamaio. There the sem sara at this Miexving: sage of ie: seast DSBER ROK * hes Sattsnt Neirs wR RC oF Ye | ee, arighhoniond aries scant “AURORA” Modeling Kits Set Up Local Navy Ship Contest! Set up your own Aurora Models Contest in the following manner: Arrange with stores selling these models to sponsor a contest open to youngsters from 10 to 14 for best models made from an Aurora Enterprise or Yamato model. Stores set up special displays of these Aurora models with scene stills, posters and the special display supplied by Aurora illustrated here. You announce the contest in your lobby and on your screen. Contestants must also write a short essay telling why they’d like to see “The Gallant Hours.” Display models in lobby and in store windows. Award promoted prizes and guest tickets for best models. NAVY “A”-BOARD POSTERS Every Navy recruiting unit has enough of these specially prepared “A” Board posters to cover their needs. Work with your local Navy unit to post these with your playdate snipe. They have been advised to cooperate with you. WINDOW CARDS A window card using same art as the “A” board has been supplied to all Navy offices and they will work with you in planting these cards in best windows around town. Give them your best cooperation. 1. Admiral Farragut’s Gallant Hours: ‘‘Damn the torpedoes, full steam ahead.” (Still GH-X-1) 2. Admiral Dewey’s Galllant Hours: “Remember the Maine.” (Still GH-X-2) “THE GALLANT HOURS” IN AMERICA’S GREAT WARS! Can You Identify Them? 3. Admiral John Paul Jones’ Gallant Hours: ‘‘I’ve just begun to fight.” (Still GH-X-3) Stage the Contest This Way: Set it up with your local newspaper editor as a three-day contest, using one picture with caption each day, or as a Sunday feature, using all three pictures and captions. The caption under each picture gives easy clues. All contestants need do is to send their answers in to the newspaper or to your theatre. The first twenty-five contestants giving correct answers together with a 25-word tie-breaking statement telling why they'd like to see James Cagney as Admiral “Bull” Halsey in “The Gallant Hours” win guest tickets to see the picture or promoted prizes. Newspaper uses story at right with scene still from publicity section. The contest stills are also available for use as lobby display. Order stills by number from National Screen Exchange. ANSWERS: 1. The Civil War. 2. Spanish-American War. 3. The American Revolution. PAGE = WIN PRIZES! Newspaper Story Readers Win Prizes In Gallant Hours” Identity Contest! The heroic title of the exciting new motion picture, ““The Gallant Hours”’ which opens on ........:. at the Bijou Theatre has led Manager... . and this newspaper to offer prizes to those readers who can identify the wars in which the gallant hours described by the accompanying pictures and captions occurred. The contest is open to all and there are enough clues in the short descriptions under each picture to give everybody an equal chance to win a prize. So put your thinking cap on, jog your memory, test your knowledge of American history and have a lot of fun with “The Gallant Hours” contest. All you have to do is fill in the names of the wars which fit the gallant hours described here and send them along with a 25-word tiebreaking statement telling why you’d like to see James Cagney as Admiral “Bull” Halsey in ““The Gallant Hours”! All On MAT (2D) Caption to be set locally. © 1960 United Artists Corporation