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* % EXPLOITATION
TV AND RADIO AIDS TO REACH THEM ALL!
TELOPS OR SLIDES == FREF! SENSATIONAL This visual announcement for SUSK/ SPOTS!
FREE! RADIO SPOTS
This platter contains 1-minute announcements, 30-second spots and 15-second station breaks all loaded with the heroic action and excitement of “The Gallant Hours” plus special sound effects and unusual vocal attention-getters. All allow plenty of time for your own commercial.
FREE! LOBBY SPOTS
This sound record has special sound effects, narration, music and vocal effects. For your p.a. system in lobby and out front. Plays continuously on an automatic 45 rpm changer.
FREE! STAR INTERVIEWS
HIS NAME WAS HALSEY— BUT THE ENEMY SPELLED IT “HELL”!
The Gallant
tpg land
Hours
The Proudest Hours in Motion Pictures!
SPECIAL 3-PIECE STREAMER
20-second spot comes in two forms: 1. A glass slide. 2. A “telop” print. Check with TV sta
15 feet long in 3 separate pieces strung together. Complete streamer .
. $15.00
James Cagney “Admiral Halsey
e Gallant
“Find the enemy
tion for form they prefer before and attack...
VouR THEATRE: STARTING Bate
repeat attack!” i"
Be oA 2 ordering. Style “A” is to be Muay
STYLE “A” _used for regular 20-second an
DE LUXE SECTIONAL VALANCE
Use in your lobby in advance and under marquee curing your run. Order any length you need at $1.50 per running foot.
nouncement. Style “B” is to used for station break announcement. Call letters will be included at no extra charge. Raect Meainson
James Cagney
AUTO BUMPER STRIP
Make every car, cab and truck a roving billboard. Each is 26” x 4%” in size. Each . . . $1.00 minimum order, 15 strips.
The Gallant
PRICES: Hours
$5.00 without theatre imprint.
$6.00 with theatre imprint.
$2.00 for each additional slide or telop.
STYLE “B”’
NOTE: Theatre copy added locally can be done only on the
telop imprint.
AUDIO:
“Find the enemy and attack . .
. repeat attack ...
this was the order
of the day by the “Bull” named Halsey as Robert Montgomery presents
James Cagney in “The Gallant Hours” .
. . the deeply human story that
goes beneath the battle ribbons of an admiral . . . below the decks of a fighting fleet to bring you the burning, personal side of war! “THE
GALLANT HOURS” coming on ..
Order only from:
eee reese
to the Bijou Theatre.
QQ TITLE CARD CO., 247 West 46th Street, New York, N. Y.
SAILORS’ “PIN-UP” GIRL CONTEST
Stage a search for a girl to be selected by local Navy men as the ideal “pin-up” girl. All contestants need do is submit
This double-sided platter contains a 5-minute
interview with James Cagney and Robert Montgomery on one side and Dennis Weaver interview on the other side. Each interview describes interesting sidelights of the production. Surfire addition to any leading radio show.
TV spots and radio transcriptions described
For your
above will be shipped FREE while the sup-~
plies last. Write to Exvloitation Dept., 729 Seventh Avenue, New Yerk 19, N. Y.
photos of themselves in costumes which they feel would
most represent the sailors’ dream girl. Three girls could be chosen as finalists and judged from your stage or by cooperating TV station by a panel of U. S. Navy men. If newspaper sponsors the search they run photos of several contestants ~ each day with covering story. You announce the contest on your screen and in your lobby. Suggest cooperation of local
merchants who donate prizes.
for best letters.
GALLANT HOURS CONTEST
Stage a contest with newspaper sponsorship if possible in which all fans are asked to submit letters of 100 words or less describing their own
most Gallant Hours. Award prizes
PLASTIC
rope, 48 pennants to the
$7.50
only 40 cents each.
PENNANTS
100 foot string on sturdy
string in the national colors . red, white and blue. Each pennant is 12 x 18 inches in size. Price per string of 100 pennants .
USHER’S BADGE
staff to wear in advance.
7
Robert Montgomery James Cagney
“Admiral Halsey
The
Gallant Hours
HIS NAME WAS HALSEY—BUT THE ENEMY SPELLED IT “HELL”!
Released thru) United Artists
Order from
| NATIONAL FLAG AND DISPLAY CO. 43 West 21 street, New York 10, N.Y. | Tel: ORegon 5-5230 | | | | |
in Canada, Represented by THEATRE POSTER SERVICE, LTD. 227 Victoria St., Toronte, Ontario, Canada
Cagney as Admiral Halsey In “The Gallant Hours’
(General Advance Feature)
Two of Hollywood’s most lustrous names have combined to bring to the screen the exploits of Admiral William F. Halsey, one of the authentically great naval heroes of World War II. The new and promising independent production company, called CagneyMontgomery Productions, has filmed “The Gallant Hours,” open
FDO ee eerste Atwthes was cares Theatre through United Artists release.
James Cagney is the star of the picture, playing the role of Admiral Halsey.
Robert Montgomery is producer and director.
“The Gallant Hours” is the story of the fantastic five-week period, from mid-October through midNovember of 1942, in which a handful of army, navy and marine personnel, under the command of “Bull” Halsey, stopped the numerically superior Japanese dead in their tracks and turned the tide of World War II. It is a realistic, no-punches-pulled account of modern warfare, from the viewpoint of one of the saltiest and most colorful personalities in the Allied high command.
Supporting Cagney in the starring role are such noted feature players as Dennis Weaver, Richard Caryle, Carl Benton Reid, Ward Costello, Robert Burton, Les Tremayne, Raymond Bailey, Walter Sande, Vaughan Taylor and Richard Jaeckel.
Although he has previously directed three successful movies (“Lady in the Lake,” “Ride the Pink Horse” and “Eye Witness”)
pace ©
Montgomery fakes his bow in the dual capacity of producer and director with “The Gallant Hours.” The original screenplay was written by Beirne Lay Jr. and Frank D. Gilroy. Joe MacDonald, A.S.C., was chief cinematographer. The musical score was composed and conducted by Roger Wagner and sung by the Roger Wagner Chorale. “The Gallant Hours” marks the start of James Cagney’s thirtieth year in films. It is his 99th picture, but only the fourth in which he has portrayed a real-life personage. The previous three in this genre were “Yankee Doodle Dandy” (George M. Cohan), “Love Me or Leave Me” (The Gimp—Ruth Etting’s manager-husband) and “Man
of 1000 Faces” (Lon Chaney).
Cagney rates Admiral Halsey as far and away the most difficult to portray from the actor’s viewpoint.
Westerns to Women
Dennis Weaver, the drawling Chester of television’s “Gunsmoke” abandons his drawl, his limp and his long hair for a role as—of all things—a lady-chasing officer on the staff of Admiral Halsey in “The Gallant Hours,” opening on...... atethGusge test siers Theatre through United Artists release. Weaver, incidentally (though the influences are hardly notable in his portrayal of Chester) is a former member of
the famed Actors Studio. “The Gallant Hours,” which depicts the wartime exploits of “Bull’ Halsey, stars James Cagney as the admiral.
Still GH-10
Mat 2A
Versatile actor James Cagney plays the stalwart Admiral Halsey
in “The Gallant Hours,” a United Artists release opening
at theses Theatre. Produced and directed by Robert Montgomery, the picture tells of Halsey’s part in turning back the Japanese in the South Pacific during World War II.
Little Change
Jimmy Cagney’s facial resemblance to Fleet Admiral William Halsey is so remarkable that, for his role as the great wartime naval
hero in “The Gallant Hours,” he “made up” by applying a coat of tan and brushing his eyebrows up to make them bushy.
e
Offspring If you look hard, you might be able to detect one second-generation Cagney and one-second-generation Montgomery in “The Gallant Hours,” which stars James Cagney and was produced and directed by Robert Montgomery. Robert Montgomery Jr. and James Cagney Jr.
play bit roles as marines.
GALLANT HOURS’ TELLS HEROIC HALSEY STORY
(Prepared Review)
The tide in the affairs of men which, taken at the flood, leads on to fortune (W. Shakespeare) swept up to Admiral William F. Halsey on October 18,1942. That was the the day on which he was given the command of the South Pacific area and with it the impossible task of turning back an overwhelming superior Japanese force in order to prevent vital Guadalcanal from becoming another Bataan disaster.
By mid-November, against prohibitive adds, he had turned the trick.
It is this heightened period, this five weeks in the life of Bull Halsey, that forms the story of the new film, “The Gallant Hours” which opened yesterday at the Pl sheetitucrct Nes Theatre through United Artists release.
“The Gallant Hours” is a realistic, no-punches-pulled account of modern warfare, from the viewpoint of one of the saltiest and most colorful personalities in the Allied high command.
James Cagney, a versatile actor, who inevitably lends zest and vibrancy to any film, again sparkles in the role of the undaunted Admiral Halsey. He plays the man who was responsible for a large part of the Japanese defeat in the full depth of his emotions and moods.
Robert Montgomery, who makes his bow as producer-director with this film, is to be acclaimed with having launched a new double career for himself.