The Gaucho (United Artists) (1927)

Order GA- 13 (M at 30c; Cut $1) Actual size of four-column cut or mat is 8 inches wide x 2/z inches deep. £ FAIRBANKS MEDAL O FFER a "Douglas Fairbanks as The Gaucho” medal to the school boy ad¬ judged by his fellow - students the best all-round athlete. Do this in conjunc¬ tion with your newspaper; printing ballots on which they may register their votes. In¬ cidentally, this would be a fine circulation builder for the paper. PUBLICITY STILLS P UBLICITY STILLS (they cost only ten cents each) can often be used in other ways than for straight publicity or lobby display purposes. For instance:— Stills 2 and 59 should be useful in a dance studio’s window; Stills 2, 3, 6, 7, and 65 should be in¬ corporated in a display of musical instru¬ ments; Stills 5 and 65 belong in a restaurant window; Stills 10, 12, Z5 8 and Z81 will more than pay for themselves in a furniture shop’s window; Still 12 might enliven a display of fire¬ arms in a hardware shop; Stills Z5 8, Z65, 14, 19, 13, and 5 will create a distinctive eye-winning window when shown with fancy riding spurs; Stills Z57, 14, 13, and 19 will make a dis¬ play of men’s shoes look like a million dol¬ lars; Still 14 fits in with a window full of fancy fans; Still 59 gives a good idea of what a bolas is like. Have your sporting goods shop display it; Stills Z62, Z57, and Z81 will add "tone” to an interior decorator’s display. If any such tieup displays are effected, be sure that a card with suitable copy tell¬ ing about the picture is included. SCHOOL CONTEST O FFER a prize to the school boy or girl who is best able to describe a Gaucho in less than fifty words. A contest like this will do a lot toward putting the title over and making it a part of the town’s vernacular. MEN’S CLUBS T RY to inaugurate a "big brother” move¬ ment, having members of Lions’ Clubs take poor boys to see "Douglas Fair¬ banks as The Gaucho.” (Fairbanks has perhaps a greater following of boys than any other actor.) On the Marquee Can you imagine a horse and man on top of your marquee? Neither can anyone else! However, if they should see them up there, they’d stare! If you find it too difficult, cutouts will serve almost as well. LONGHORNS I S yours a cattle country? If so, place teaser tack cards on fences wherever cows or steers are corralled. Copy: "Look out! The Gaucho is coming!” COUNT CIGARETTES F AIRBANKS smokes one cigarette after another during the course of the pic¬ ture. Tie up with a smoke shop by offering cartons of cigarettes to the first five people guessing the correct number that Doug actually smokes. Arrange for a win¬ dow display. In it tell about the contest and the prize. Insert Stills 1, 3, 5, 6, 7, 2, 22 and 59. (Approximately 17 cigarettes are smoked.) MOVING VANS T HE Gaucho is perhaps the first picture to show a whole house with people inside being moved. Cash in on this unique angle by tying up with house and furniture moving companies. Moving vans provide fine big stands on which to place^ placards. Stick copy on them similar to: "The World Moves! So Do We! But— for Peppy Action See 'Douglas Fairbanks as The Gaucho’ at the Rialto.” Or "We Specialize in House-Moving! So Does 'Douglas Fairbanks as The Gaucho.’ See Him at the Rialto!” JINGLE CONTEST O FFER prizes to people who can write better jingles than these: "You won’t pout so when you see the Gaucho!” "Who said Oucho? We said Gaucho!” "No groucho when you see The Gaucho!”