The Gaucho (United Artists) (1927)

HAVE A TREASURE HUNT FIRST A WELL planned Treasure Hunt will put "Douglas Fairbanks as The Gaucho” over. In order to have things work out smoothly, get every¬ thing ready at least three weeks before the film opens. Be sure to— Tie up with a reputable news- m paper, and have a live wire re¬ porter assigned to work with you, writing daily stories, de¬ scribing the prizes, etc.; Interest at least twenty mer¬ chants in your Hunt, persuad¬ ing each to donate a prize, and arrange for window displays; Have the newspaper’s adver¬ tising manager arrange a coop¬ erative page layout; Have four (or more) clue maps prepared, similar to those shown below and hire boys to act as "sandwich men”; Get the "Entrance Cards” printed (11 inches x 14 inches) on heavy cardboard; copy— "I’m a Member of the 'Douglas Fairbanks as The Gaucho’ Trea¬ sure Hunt”; Plan your Hunt so that it takes no less than thirty minutes, nor more than ninety; Manufacture or borrow a trea¬ sure chest like the one illustrated, and place it in your lobby; copy —"Will You Find the Key That Can Open This Treasure Chest?” "Snipe” information around town and announce the Hunt with a slide on the screen and m posters in the lobby. The Chest Itself! Order GA -8 (M at 10c; Cut 5 0c) Actual size of cut or mat — 4 inches wide and 2% inches deep SECOND H AVE all contestants assemble in front of your theatre at nine- thirty on the day of the Hunt. Start them off at ten by giv¬ ing each an Entrance Card. This must be shown while the Hunt is in progress if the holder wishes to be eligible for the prizes. (The display of this 11 inch x 14 inch placard is one of your princi¬ pal advertisements. Imagine a troop of kids marching down Main Street, each of them carrying an ad for the film!) Sell the cooperating idea to merchants by describing their windows as magnets for the public. Tell them that no matter how expensive their prizes may be, the cost will be nothing when compared with the good-will gained. Don’t attempt to give verbal instructions. Station a boy with the first clue map in front of your theatre. (If you don’t like that plan, print similar maps on 3 inch x 6 inch cards and distribute them.) THEN T HE first Treasure Grove might be located on Smith Street "at the metal post (fire hydrant) fifty feet sopth of where I stand.” The "sand¬ wich boys” located at each Treasure Grove should give all contestants who approach them "Station Cards” to prove that no short cuts have been taken. "I have found Treasure Grove One” should be printed on the first card. Therefore, when the Hunt has been completed, the winner will present his Entrance Card, two (or more, if you have additional Treasure Groves) "Station Cards” and a key that will open the Chest. An official at the last Grove should give this key to the first person reaching him who shows the proper creden¬ tials. When the winner opens the Treasure Chest—at the first per¬ formance, if possible—he should find a number of slips, each of which when presented to the proper merchant will act as a merchandise order.- Some of these suggestions can be altered. For instance, instead of having boys to carry the maps or pass out cards, they might be published in the newspaper, one each day, during the week pre¬ ceding the Hunt. You might cooperate with a real estate firm that is anxious to publicize a new development. /'SSTeuuE. '* - fa, *banks GAUCHO CHASE. n 1 ? 0° Cau cho chase! 1 1 *3050 r»VOU iwSgsasfe %, GAUCHO chase.\ Page Five