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TIE-UPS AND CARTOONS "GENERAL” MDSE . Don’t overlook the opportunity for a big local tie'up with business concerns that operate under the title of General. Every city directory will give you a list of “Gen- eral” establishments—from a hand laundry to the General Motors Company. Here is a fine field for window or other tie-ups indi¬ vidually arranged. Or your newspaper may ~ go after an advertising double truck by lining up most of the “General” firms for ad space round your theatre ad. Mother tie-ups BICYCLES.—Get a sporting goods store window display centered round a wooden high-wheeled bike, like Buster’s, in contrast with modern stock. (See Still No. 218.) OIL CANS.—Hardware stores will see an excuse in Still No. 3 and others to fea¬ ture a display of oil cans and monkey wrenches. QUILTS.—Get antique shops and wo¬ men’s exchanges to display log cabin quilts of the civil war period. (See Still No. 182.) There is also a contest idea in this. CLOTHING.—A good idea for a special clothing store attention display is seen in two wax figures representing Buster Keaton shaking hands with himself—on one side as a Union and on the other as a Confederate soldier. OVERALLS.—Have a dealer stage a window display with a draped set of over¬ alls, using a cut-out head of Buster Keaton to complete the figure to represent him as the engineer of “The General.” There’s plenty of poster material for cut-outs. ARMY STORES.—This is an especially Appropriate tie-up. There’s no end of ap¬ propriate material for an army store win¬ dow. FURNITURE. — Have a department store put in an 1862 window, with an old time loan collection of furniture to contrast with more modern wares. TOYS.—Suggest to a toy dealer that he make over one of his electric toy trains into a train of 1862 by slipping a pasteboard funnel smoke stack on it and masking a few other parts with pasteboard alterations until it resembles “The General.” There’s also a lobby display idea here. John Decker, New York World cartoonist, has made a series of six special cartoons on Buster Keaton. These are shown herewith in miniature, but they are obtainable at United Artists Corporation exchanges in TWELVE-INCH width. Offer them to your news¬ paper to run as a comic feature. Ask for BK-12—Six Column Car¬ toons (Price $1.00 per set of six mats). "LITTLE FROZEN FACE”—Empty Shoes—BUSTER KEATON in "The General.” "LITTLE FROZEN FACE”—So This is War!—BUSTER KEATON in "The General.” "LITTLE FROZEN FACE”—A Human Bullseye—BUSTER KEATON in "The General.” "LITTLE FROZEN FACE”—Wanted: An Ear Trumpet!—BUSTER KEATON in "The General.” Page Thirteen