The Gold Rush (United Artists) (1925)

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This book outlines poblicit)’, advertising and exploitation matter that will enable any exhibitor, in any sb^ city, to put this Charlie Chaplin feature over to big box-office results. There are many news¬ paper stories, one, two and three column advertising cuts, one, two and three column scene cuts for newspaper use, reproductions of the litho¬ graph posters, the lobby display cards and slides, and the music cue sheet.