The Gold Rush (United Artists) (1925)

Exhibitor’s Campaign Book FOR CHARLIE CHAPLIN IN » “The Gold Rush” c A DRAMATIC COMEDY Written and Directed by Charlie Chaplin Released by United Artists Corporation Nationwide Song, Record and Radio Tie-up For Charlie Chaplin's **The Gold Rush" Biggest Thing ever put up for Exhibitors Perfect exploitation of a film means the impression of an indelible record of that film on the minds of every film-goer in the country. By a concerted arrangement with two of the widest mediums of pub¬ lic approach, United Artists Corporation has obtained for Charlie Chap¬ lin’s new feature comedy, “The Gold Rush” a national exploitation tie-up which every exhibitor in the country can turn to direct local benefit, with tremenodus box-office stimulation resulting. Songs and Records It is a tie-up with two of the largest song publishing houses and a phonograph record manufacturing concern whose combined product cir¬ culation reaches practically into every home in the country in which there is a film theatre patron. These songs and records insure, for the first time in the history of cinema, a perfect radio tie-up, nation-wide in scope. Such a tie-up has been sought by distributors and producers since the popularity of the, radio. The genius of Chaplin dominates this extraordinary arrangement, joining the exhibitor and the music houses in this instance in a natural link of mutual benefit. Extent of Tie-up The tie-up is built around two fox trot ballads composed by the world’s greatest comedian. Both are expected to become big song hits, and the concerns issuing them are prepared to spend big sums exploiting them to show their confidence in their success. The music publishing houses are Irving Berlin, Inc. and M. Witmark and Sons, the two largest song hit publishers in the world. The phonograph manufacturer is the Brunswick Company, one of the leaders in the record reproducing field. These three tremendous concerns have agreed to throw their entire resources for public contact, embracing a combined representation of over 35,000 dealers. Tremendous Co-operation Newspapers, window displays, radio and all manner of advertising devices which these concerns employ in bringing their products before the public will all make direct reference to Charlie Chaplin as the star of “The Gold Rush.” What Music Tie-up Means Every exhibitor should study in detail the account of the music exploitation tie-up on “The Gold Rush,” Charlie Chaplin’s greatest film comedy, consisting of two song numbers written by Chaplin to be issued in sheet form and on phonograph records. It is the most wide-reaching scheme for public contact ever arranged. It links with the showing of “The Gold Rush”:— The national publicity and advertising resources of Irving Berlin, Inc., and M. Witmark and Sons, the two biggest song publishing houses in the country. The publicity and advertising resources of the Brunswick phonograph record company, one of the nation’s most extensive advertisers. A total of 35,000 dealers handling the product of the three concerns named above. A perfect, nation-wide radio tie-up. These songs, written during the filming of “The Gold Rush,” will be sung coincident with the showing of the picture, on every broadcasting program in the country. The announcement of Charlie Chaplin in “The Gold Rush” in all advertising and on the covers of each of the Chaplin songs which the Berlin and Witmark houses will issue, and similarly in the advertising of the new double disc Brunswick record. An opportunity for exhibitors to get direct mention of the showing of the picture at their theatre in the local advertising of music houses, and to use these songs as features of their musical programs. (Continued on page 2)