The Gold Rush (United Artists) (1925)

Cuts Showing Sheet Music on Chaplin Songs (Continued from page 1) Exhibitors can cooperate with the dealers advertising these products locally so that the names of their theatres playing “The Gold Rush” may be included in this advertising copy. Newspaper critics have loudly acclaimed “The Gold Rush” as not only the greatest comedy ever filmed, but the surpassing film contribution to the screen since “The Birth of a Nation.” It again brings to the screen the Charlie Chaplin which the world knows and loves—the wistful little figure who seems to embody all the pathos of humanity. These songs, from the gifted pen of the comedy genius, will focus public attention indelibly on this great comedy. Music Publishers Helping The three music houses are cooperating with United Artists Cor¬ poration with a thoroughness that has never been surpassed. They have obtained from United Artists Corporation the names of every exhibitor who has booked “The Gold Rush” to date, and are forwarding these names to their respective local dealers with instructions to cooperate with these exhibitors to the fullest. As additional bookings are made, the names of exhibitors will be sent out. . Irving Berlin, Inc., has brought out a fox trot number “Sing a Song, by Charlie Chaplin, Abe Lyman and Gus Arnheim. On the title page of the song is an announcement of “The Gold Rush,” Chaplin’s greatest comedy, and a picture of Chaplin. Publicity contacts will be maintained through advertising and exploitation matter to be furnished the 8,000 dealers who deal directly through Irving Berlin. ^ M. Witmark and Sons is publishing “With You, Dear, in Bombay,’ an oriental fox trot by Chaplin which is expected to create a furore. Words and music are by Chaplin. On the cover of this song is a full length picture of Chaplin in old- time character make-up, and a circular insert of the Charlie of real life, with his signature below. Beside the picture of the derby hat and baggy-trousered Charlie is the caption “As he appears in his latest feature picture ‘The Gold Rush.’ ” Free Copies for Radio — Both sheet music houses will supply free through their dealers all necessary copies of vocal and dance orchestrations which exhibitors may require for radio purposes, or for use in their theatres as features of their musical programs and exit numbers. Irving Berlin, Inc. and M. Witmark and Sons will furnish as many title pages as desired for window tie-ups and in return, exhibitors can furnish stills from the “Gold Rush” for windows. All dealers will put cards in windows announcing the date and theatre which will make the theatre tie-up 100%. Dealers have been instructed to get in touch with the exhibitors whose names are supplied them, BUT UNITED ARTISTS CORPORA¬ TION ADVISES EXHIBITORS NOT TO WAIT FOR THE DEAL¬ ER TO SEEK THEM OUT to take advantage of this offer. Direct information can be had at Irving Berlin, Inc., from that com¬ pany advertising manager, Ben Bloom, at the Berlin offices, 49th Street and Broadway, New York City; or Jules Witmark, care of M. Witmark & Sons, 1650 Broadway, New York City. These companies will cooperate further in lending the services of their staff pluggers for whatever radio, concert and theatre appearances exhibitors may suggest. Phonograph Advertising Aid Equally whole-hearted cooperation will be extended by the Brunswick Phonograph Company, which is bringing out the two Chaplin songs on a double disc record, which will be ready for public release about the same time as “The Gold Rush.” The Brunswick Company also is supplying the exhibitor booking list to its dealers. This record is listed as No. 2912, and was recorded by Abe Lyman’s famous California orchestra—WITH CHARLIE CHAPL^^ PLAYING THE VIOLIN. . ^ The Brunswick Company is an extensive advertiser. In all national and local advertising and publicity campaigns for this record, direct mention will be made of “The Gold Rush.” Exhibitors booking the picture should get in touch with Brunswick dealers in their district and cooperate to get the name of their theatres included in the phonograph ads. In return the exhibitor can stage some kind of contest for which Chaplin records will be offered as prizes. Dealers and Window Displays Every Brunswick dealer will use stills in windows along with phono¬ graph records and cards carrying theatre and date of showing, giving you another 100 per cent window tie-up. For direct communication with Brunswick regarding this feature, ex¬ hibitors should refer to H. Don Leopold, advertising manager, Brunswick Phonograph Co., 635 South Wabash Ave., Chicago. As an example of what this cooperation means, 300 music dealers in New York agreed through Emerson Yorke to cooperate in direct tie-ups when “The Gold Rush” opened at the Mark Strand Theatre. With national radio scope, national and local advertising and pub¬ licity and the exploitation stunts to which the songs of the comedy genius lend themselves, this tie-up offers exhibitors one of the greatest oppor¬ tunities for perfect exploitation ever devised, in the opinion of Hiram Abrams, president of United Artists Corporation.