The Gold Rush (United Artists) (1925)

Postal Telegraph Company Tie-up POSTAL TELEGRAPH - COMMERCIAL CABLES CLARENCE H.MACKAY, PRESIDENT. DELIVERY NO. 16 . ^ 279S PK 20 2 EXTRA HOLLYWOOD CALIF 450P JULY 9 1925 CHARLES CHAPLIN CHAPLIN STUDIO HOLLYWOOD CALIF CONGRATULATIONS ON THE SUCCESS THE GOLD RUSH IS ENJOYING AT HOLLYWOOD EGYPTIAN THEATRE STOP ITS A GREAT PICTURE MARY PICKFORD DOUGLAS FAIRBANKS 501P Details of Postal Telegraph Company Tie-up and How to Get Best Results The Postal Telegraph Company is going to carry the message of Charlie Chaplin’s triumph in the? greatest comedy ever filmed, “The Gold Rush.” Through a tie-up arranged by United Artists Corporation exploitation department, the Postal is going to display in the windows of all its offices everywhere, wires from the idols of filmdom congratulating Chaplin on the showing of “The Gold Rush” at its world’s premiere, Los Angeles, and which they attended. The Postal Telegraph Company has 1,200 branch offices in the United States. Each, local branch will display during the run of “The Gold Rush” in your city a tie-up poster. In, the center of the poster will be a photograph of Charlie, surrounded by the messages of congratulations from the most famous personages in the world—the great screen stars. This poster will be a direct tie-up with your showing of “The Gold Rush” by announcing that it is playing at your theatre. The messages will be signed by Mary Pickford, Douglas Fairbanks, Rudolph Valentino, William S. Hart, Norma Talmadge, Constance Tal- madge and Buster Keaton. What better commendation 'can the public get as an incentive for seeing “The Gold Rush” than the glowing tributes the biggest stars paid to Charlie Chaplin the night of the world opening of his picture? The telegrams are copies of those sent personally by the above named stars on the opening night. Hollywood’s motion picture industry does a tremendous business with the Postal Telegraph Company. In return, this great organization is entering heartily into the proposal to let the world see what the biggest stars in their personal telegrams think of “The Gold Rush.” “The Gold Rush” opened at Grauman’s Egyptian Theatre, Hollywood, to the most brilliant assemblage which ever graced such an occasion. Telegrams in great volume inundated Chaplin, proclaiming “The Gold Rush” the greatest screen achievement, not only in comedy but in all the field of photoplay art, since “The Birth of a Nation.” This tie-up was arranged through the courtesy of E. L. Thornbourgh, national advertising director of the Postal Telegraph Company, who has offered all the facilities of his company to assure perfect co-operation. On another page in the press book of “The Gold Rush” exhibitors will find copies of the telegrams used in this tie-up. United Artists Cor¬ poration strongly urges exhibitors to use them in their lobby display. Also use one each day in your newspaper advertising, as the public will be very interested in reading the opinions and commendations of such great stars whose names are signed to the wires. •¥’ Here Are the Telegrams Get sending blanks from your local Postal agency and copy these mes¬ sages just as given here with typewriter and then make a lobby display of them. The above cut on this page will show what messages, properly copied, will look like. Here they are: 279S PK 20 2 EXTRA HOLLYWOOD CALIF 450P JULY 9 1925 CHARLES CHAPLIN CHAPLIN STUDIO HOLLYWOOD CALIF CONGRATULATIONS ON THE SUCCESS THE GOLD RUSH IS ENJOYING AT HOLLYWOOD EGYPTIAN THEATRE STOP ITS A GREAT PICTURE MARY PICKFORD DOUGLAS FAIRBANKS