The Gold Rush (United Artists) (1925)

-m^; ^'hm4fT “BLIZZARD” SETPIECE FOR YOUR LOBBY Here’s your idea for a lobby setpiece that they simply can’t pass by. Blow up a cut-out of Charlie, using still No. 275A, or one of the other good full-length Chaplin stills. Place it in a glass-enclosed or cellophane-enclosed box in a corner of your lobby and turn an electric fan on it, with a quantity of white confetti or torn bits of white paper to make a good swirling snow storm blowing around the cut¬ out. For additional eye-catching eff^ect, put a pair of baggy cloth trousers on Charlie which will be whipped and blown in the wind from the fan. Placard your display as follows: “SEE the Greatest Laugh-Blizzard of All Time—Charlie Chaplin in ‘The Gold Rush’!” “Gold Rush” Treasure Hunt I A “Gold Rush” treasure hunt fits in so smoothly | I with your campaign of picture title promotion, and | I offers such important show-selling aid through dealer | I tieups, that you’ll want to make it a leading stunt in | I your “Gold Rush” selling lineup. | I Contact your town’s leading department store and | I arrange a customers’ Treasure Hunt based on “The | I Gold Rush.” The stunt is worked by printing “treas- | I lire” clues on a certain number of the sales slips or | I receipts given with purchases in the various depart- | I ments of the store on a certain day. Each clue, which | I bears your theatre imprint and playdate, leads the cus- | 1 tomer to another department of the store where an- | I other purchase is necessary to obtain the next clue. | I The fifth or sixth clue received should lead to the | I “treasure” in the form of a souvenir award, a discount | I coupon, or a grand prize of cash or merchandise. | I With proper advance promotion by the store, this | I co-operative stunt should build up wide publicity and | I direct ticket-selling for your “Gold Rush” engagement. | ‘‘GOLD RUSH” ON THE AIR Virtually all radio stations, large and small, have one or more prize programs in which cash or other awards are given to contestants — usually for answering questions. For such a program “The Gold Rush” is a perfect title—full of profit- promising come-hither both for contestants and for the hstening audience. See if you can get the station or sponsor running one of these prize programs either to change its name to “The Gold Rush” or to use your picture title as a subtitle for the radio show. As a further inducement other tieups can be offered to the station, such as a special reading trailer on your screen plugging “The Gold Rush” radio show in exchange for air plugs for the picture. CO-OPERATE ON DEFENSE BONDS BUY UNITED STATES'". SAVINGS "BONDS AND STAMPS In the “Gold Rush” title and in Charlie Chaplin’s personality, you have a real atten¬ tion-stirring tieup to offer the Treasury De¬ partment agency and other mediums through which U. S. Defense Bonds are sold in your town. Here is a chance, which no showman should overlook, to turn your show-selling effort into channels which will contribute im¬ portantly to the nation’s war program. Sug¬ gest newspaper ads and displays in which the familiar Defense Bond poster, illustrated here, will be used together with scene stills from the picture, with tieup copy along the lines of; “Join the Gold Rush—Buy U. S. Defense Bonds for Your Present Safety and Your Future Profit!” As a further tieup aiding the defense effort, see that any local merchant offering co-operative contest prizes in connection with your show, gives these prizes in the form of Defense Savings Stamps. SET "GOLD RUSH ' SAVINGS BANK TIEUPS Savings Banks will also see a potent tieup for promotion of deposits by using the “Gold Rush” theme. Many banks or banking associations are going in for vigorous promotional campaigns to increase their lists of depositors. You have a per¬ fect slogan and an eye-catching pictorial approach to offer them. Shoot for newspaper ads, window and indoor displays using the slogan, “The Gold Rush Begins at Your Savings Bank—Provide Now for Your Future,” etc. BALLY CHAPLIN THE PROSPECTOR! Send out a Chaplin impersonator in the guise of a prospector, complete with pick or shovel, and pack mule which he can lead through the busier sections of town. The impromptu comedy which a clever impersonator can per¬ form with this getup is sure to stop traffic anywhere. Have your bally man hand out large quantities of yellow-colored stage money imprinted with the following words: “The Gold Rush is on”—^Rivoli Theatre—^Now!” THE GOLD RUSH Begins at Your Sauings Bank Prouide NOW for. Your Children Your Fulurc Comfort Your Old Age WEST SIDE SAVINGS BANK 43rd and River Drive Paffe Three