The Gold Rush (United Artists) (1925)

CHAPUN LAU6K a Hilarity GOLD 4 EHARLIl EHAPLIN d wmlW Sell Chaplin Hilarity From Your Marquee The brilliant “Gold Rush” twenty-four sheet gives you the principal art element for a flash animated marquee display as illustrated above. Cut out the Chaplin cartoon from the poster and mount it, with the elbow hinged for a simple animation whereby Charlie can be made to don and doff his celebrated derby by means of a concealed motor and rocker arm. The Chaplin head shown at the right of the marquee is cut out from Still No. 13. For maximum attention value, synchronize this animated display with a hilarity laugh record (see Page 7), played on your P.A. system and piped through a speaker mounted behind the marquee. For the lower part of the front and entrance, we recommend Stills Nos. 11, 12, 13, 27, 30, 275, 476, 859 and 930 for effective blowups. "GOLD RUSH"—BOYS' ATHLETIC EVENTS If a boys’ athletic meet can be arranged by the local schools, boys’ clubs, scouts or other kid organ¬ izations during the period before your opening of “The Gold Rush,” you have an opportunity for wide¬ spread selling among the younger generation by offer¬ ing to sponsor one of the races, and naming the event “The Gold Rush.” A small money prize in the form of Defense Stamps, either put up by you or promoted through a tieup with a sporting goods house, will pro¬ vide ample reason for the “Gold Rush” appellation, and will also open the way to publicity through the participating schools or organizations. See that Chap¬ lin stills, theatre and picture credit are included in any announcement of your “Gold Rush” event. ^^Qold Rush^^ Standee • For Your Lobby This arresting lobby standee can easily be constructed by your house artist, and will effectively get across the flavor and charm of the “Gold Rush” comedy. The Chaplin cutout is from Still No. 13; the signboard can , be made from compo board or light wood. Set it up in ► your lobby well in advance, preferably under a colored spot for maximum effectiveness. Move it out in front of the theatre when your showing begins, changing the words “I’m With You” to “See Me Now.” KIDS' PARADE TO THEATRE Organize local kids into a “Gold Rush” parade to your theatre—to consist of a procession of youngsters in Chaplin makeup carrying banners proclaiming, “^IFe’re Joining the GOLD RUSH at the Rivoli Theatre” Festoon it with local kid bands such as school bands, scout fife-and-drum corps, etc. Municipal bands should also be enlisted if available. See if you can get a potent store tieup with the stunt by arranging with a local department store to observe a “Gold ^ Rush” Bargain Day, and have the kid parade start off from the store. ARROV/S POINT TO GOLD RUSH “This Way to THE GOLD RUSH” is a slogan that’s certain to startle your town into attention and curiosity about your show. Print it in big letters on large cutout arrows and snipe them on every available fence, tele¬ phone pole, etc., pointing toward your theatre. The \ slogan and arrow can also he placed on sidewalks if local regidations permit. YOUR PERFECT CO-OP AD TITLE I A “Gold Rush” of Values, “Gold Rush” Bargain Day, A Money- | I Saving “Gold Rush”—these are some of the streamer heads that imme- | I diately suggest themselves for a dealers’ co-op ad page or double truck | I promotion that’s a honey for money at your box-ofl&ce. | I “The Gold Rush” is obviously a made-to-order title for dealer tie- | I ups that sell shoppers the idea of money in their pockets through bar- | I gain prices. Any commodity or service will fit in smoothly with this | I sales appeal; and the high-voltage attention valne which a Charlie | I Chaplin feature gives it will make any merchant eager to join with | I the tieup. | I Shoot for big display ads and windows on this dealer co-op theme | I as a means of boosting your ticket take on “The Gold Rush”! | "GOLD RUSH BEGINS IN TOWN"— SURPRINT HEADLINE “GOLD RUSH BEGINS IN TOWN”—that’s the newspaper streamer headline that’s guaranteed to create one of the greatest sensations your community has ever known! You can get this sensational headline on the front pages of at least one edition of a local paper by tying up for a surprint stunt—printing the headline in color over the regular edition, and getting newsboys to cover the town cry¬ ing, “Read all about the Gold Rush—Gk>ld Rush hits town,” etc. The streamer head should be followed by another headline in somewhat smaller type, tying the stunt di¬ rectly in with your opening, such as; “Chap¬ lin PicUire Opens Tonight at Rivoli Theatre.” It’s a cinch for a sellout—both for the news¬ paper and for your show! Page Four