The Gold Rush (United Artists) (1925)

PLANT BREEZY RHYME CONTEST. When the guy with the derby and cane Goes prospecting with might and with main, The Klondike goes krazy, And "he show is a daisy, First Day Second Day Third Day When Charlie goes hunting for treasure, It's a Gold Rush of cinema pleasure! No moment is quiet As laughter runs riot, Qay, Qaggy Last-line Limericks Sell Charlie Chaplin Fun This set of snappy, breezy limerick last-liners is perfect for clinching the care¬ free hilarity of “The Gold Rush” in the minds of newspaper readers. A limerick competition on Charlie Chaplin is one that will attract all the amateur versifiers—and that means practically everybody. Many of the rih-busting comedy situations in the picture are hinted at in this series of matted scenes and the accompanying jingles. Use the “Gold Rush” idea in your copy in making your announcement of prizes for the best last lines. A blowup display of the best completed limericks can be used for an extra lobby selling shot, illustrated with stills. Order the complete series of 2-column Mats as No. 47B—30c; Cut—50c. (Sample Publicity Story) Fans—"The Gold Rush” Is On! Win Cash Prizes For Chaplin Rhymes! Step up and sharpen your pencils, all you amateur rhymesters! Here’s a chance to have fun with your hobby—and to get in line for a “gold rush” of prizes while doing it 1 Charlie Chaplin’s coming to town in “The Gold Rush,” and we’re celebrating the event in rhyme! Beginning today, and continuing for five days, the TELEGRAPH will run a four-line limerick (last line missing), based on the hilari¬ ous comedy in this Chaplin feature, agreed by all preview critics to be his funniest film, with words and music by Charlie himself. The lines are bright, snappy and rhymeable —and there are attractive prizes for the best, funniest sets of last lines. The prizes, offered by the TELEGRAPH and the Rivoli Thea¬ tre, where the “Gold Rush” will open next . . . are: 1st Prize, $20; 2nd Prize, $15; 3rd Prize, $10; and ten pairs of guest tickets to “The Gold Rush” for the runner-ups. So oil up your vocabulary, dust off the old rhyming dictionary, and get set for the “Gold Rush” limerick contest! Prizes will be awarded on the basis of the com¬ plete set of five rhymes. Hold the entire set until the last day of the contest, then send them with your name and address to “The Gold Rush” editor, c/o THE TELE¬ GRAPH. Winners will be an¬ nounced within five days after the contest ends. And whether or not you join in this limerick “Gold Rush,” don’t forget that Charlie Chaplin’s rib- busting comedy, and the delightful words and music which he himself has written for this film make it the top picture on your “must” list of entertainment! \ HEADLINE "THE GOLD RUSH" The smart showman will bend every effort to cash in on the patness of the words “Gold Rush” as part of the American language, by seeing that this phrase gets thorough newspaper usage in headlines during his campaign on this Chaplin laugh smash. ^ Contact the editors and copyreaders (headline writers) of the local press and plant the words “Gold Rush” in their minds as a short, convenient, expressive phrase that can be used in connection with many types of news stories. In short, it’s a headline writer’s delight! For example, a story on a boom in defense employment in your vicinity could be headlined, “Defense Job Gold Rush Grows.” A story on a stock dividend or an employees’ bonus or wage rise also suggests the words “Gold Rush” in the heading. And so on. Here’s a smoth opportunity to keep your picture title before the eyes of the local populace. The scene stills from which these mats were made are in the regular “Cold Rush” exploitation set. The still numbers are, reading from top down: 13, 39L, 476, 31, 41. If the stills are desired for local makeup on this fea¬ ture, order them by the above numbers at 1 Oc each. Fourth Day Fifth Day