The Gold Rush (United Artists) (1925)

THREE-DAY COLORING CONTEST Selling the Youngsters Means Selling the Qrownups Always a popular sport with the younger set, a picture-coloring contest takes on added fascination when the subject is that famous screen pantaloon, Charlie Chaplin. Here are three drawings of Charlie as he appears in “The Gold Rush,” made in outline hy a well-known artist, ready for the crayons or paint sets of kids who want to have some fun and win free tickets to the show. This art is available to you in mat form, each two columns wide—same size as shown here. Get the contest set for three consecutive days of show-selling breaks in your local paper, ofFering guest tickets for the best entries. The amount of newspaper space you get on this contest will depend on the effort you put into it—and don’t forget that when you sell the kids you’ve sold their parents as well! Order the complete set of Chaplin Coloring Contest drawings on Mat No. 46B —30c; Cut—50c. ' BROADCAST THE LAUGHS FROM YOUR LOBBY Give the fans a sample of the laughs that ring through your theatre when you’re playing “The Gold Rush” by playing an uproarious laugh record in the lobby over your P.A. system. It’s a staple, laugh-selling exploitation stunt that becomes a “must” when you have a picture with the all-out hilarity of “The Gold Rush.” For a boisterous laugh record with repeat line for continuous playing, order Record No. 4024, at $2.00, from T. J. VALENTINO, 1600 Broadway, New York. "BIGGEST LAUGH" CONTEST ON AMATEUR SHOW Plant a laughing contest on your local station’s amateur show, hilling it as “suggested by Charlie Chaplin’s funniest picture, ‘The Gold Rush.’ Prize should be awarded for the biggest, longest, loudest, funniest laugh sent across by a con¬ testant. This happy, laugh-bubbling gag will sell the contagion of explosive fun and all-out hilarity that marks “The Gold Rush” as a comedy apart from any other. . ^ Contestants may he judged by the volume or duration of their laughs—or if there is a studio audience, by the choice of the listeners present. This stunt is also a natural for a lobby gag, with a Chaplin impersonator acting as moster of ceremonies. Likewise, it would prove an attention-getting and talk¬ generating feature for your theatre stage during the week preceding your “Gold Rush” date. Copy for Local Quiz Shows For the ever-popular quiz show on your local sta¬ tion, here’s a fascinating question with a timely twist that makes its use compulsory—and the plug for “The Gold Rush” comes in neatly in the answer: "If the lend-lease principle were applied to morale-boosting entertainers as well as to more direct forms of munitions material, what four famous screen actors would England deserve credit for lend- leasing to the United States?” Answer: Vivien Leigh, {"Gone With the Wind”), Charles Laughton, {"It Started With Eve”), C. Aubrey Smith {"Dr. Jekyll and Mr. Hyde”), and most famous of them all, Charlie Chaplin, whose funniest picture, "The Gold Rush,” opens . at the . Theatre. Here’s another question that will add up to a men¬ tion of Chaplin in “The Gold Rush” when used on the personality-identification type of quiz show such as the “What’s My Name” program. The contestant identifies the personality from the biographical facts given; and if the answer should come through before the plug has been given, the m. c. can add the in¬ formation about the picture and theatre date in his ad lib commentary. Here’s the copy: "I was born in London in 1889, and performed in the music halls^ there in my youth ... In 1910 I came to America with a vaudeville troupe .... My first films were one and two-reel comedies, and they soon gained me a universal reputation as the world’s fore¬ most comedian ... I have been director of all my feature pictures, and wrote the words and music for the funniest of them all, "The Gold Rush,” which incidentally will open tomorrow at the . Theatre . . . Who am I?” GET BREAKS ON JUVENILE RADIO PROGRAMS Most local radio stations carry at least one program devoted to chatter, humor, advice, etc. for kids. Charlie Chaplin is dear to the heart of the American youngster, and the fact that Charlie is coming to town in the funniest picture he has ever made, is hig news for them. Prime the local kid program chatterer with plenty of facts about the uproarious comedy in “The Gold Rush,” and see that he gives it a number of plugs preceding your opening. Page Seven