The Goldwyn Follies (United Artists) (1938)

Run McCarthy Rhyme Contest C HARLIE McCarthy loves to rhyme! At least so he says in the song he sings in “The Goldwyn Fol¬ lies.” Here’s your opportunity for a novel limerick contest that can be tied to the wooden widget and used to sell the unprecedented array of stars and en¬ tertainment in “The Goldwyn Follies.” Start a “McCarthy Rime Contest” and tie it to the little star and his song in your publicity stories. Run the stock McCarthy cut with each day’s entry and offer promoted prizes, cash or ducats for each day’s winning entries. It’s a stunt that can be em¬ ployed with equal success in news¬ paper contest, cooperative advertising. Order 2-Col. Cut at right on Mat 38B—30c; Cut—50c. POSTAL TELLY WINDOW COOPS From Postal Telegraph agencies exhibi¬ tors can expect the usual excellent motion picture cooperation on “The Goldwyn Follies.” Postal managers are authorized to open their windows to the special News Poster and to distribute the Postal Herald with every message delivered or picked up. You should make all arrangements with your local manager, then forward your order for material. The news poster is priced at 10 for $3.50; 25 for $7.25. The herald is $3.50 per M. Order direct from POSTAL TELEGRAPH GUIDE 225 WEST 39th STREET NEW YORK, N. Y. Hitz Brothers Cat Show’s a Howl! Let the Ritz Brothers stage a cat show. Craziest, and most enjoyable, sequence in “The Goldwyn Follies,” is the “Pussy, Pussy” routine by these outlandish zanies. In the name of the Ritz Brothers, invite all the local cat fanciers to bring their toms and tab¬ bies down for judging and awards. It is always advisable to stage these shows away from the theatre. But it can be given atmosphere by having special blow-ups of the Ritzes in evi¬ dence, and by having a pianist or small band playing the tunes from “The Goldwyn Follies,” among them the famous “Pussy, Pussy.” (FIRST DAY) Three wild. - eyed brothers named Ritz Were subject to violent fitz. They foamed and they panted. They raved and they ranted, (THIRD DAY) Young Charlie McCarthy of Hollywood Was a gay little sliver of jolly wood. When asked if he'd care For a maid young and fair. (SECOND DAY) Kenny Baker, the golden¬ voiced singer. Had fame at the beck of his finger. When he sang to the dollies In “The Goldwyn Follies,” (FOURTH DAY) A radio gent named Phil Baker, Well known as a merriment maker. In “The Follies” parade His accordion played. (FIFTH DAY) When Andrea Leeds came to town, She met Charlie McCarthy, the clown. Her loveliness charmed him But her good sense alarmed him — McCarthy Club Button Here’s another exploitation special in the button for the “McCarthy-Goldwyn Follies” club. It’s a durable, attractive novelty, col¬ ored red and blue on white, and offered in size same as above. The prices to exhibitors are $8 per M, with special concessions for quantity purchases. Write for samples, orders to: PHILADELPHIA BADGE CO. 942 Market Street, Philadelphia, Pa. SPECIAL NOVELTIES TO SELL FOLLIES cut - out McCarthy DOLL: Sensational for the kid trade, tcho can cut out and animate a real McCarthy. Size 9 x 15. With your im¬ print, 500 — $4.50; 1M — $7.50; 5M — $7.00 per M. MARQUEE HANGER: Spot these Charlie McCarthys on your marquee. Die- cut, 20" high, and imprinted on both sides, with string. 10 (min.) to 50 — 15c each; 51-100 — 13c each. CURTAIN GIVEAWAY: A tricky novelty that sells enter¬ tainment. Size 4% x 8 folded, on colored ledger paper. With theatre imprint, the price is 1M — $5.00; 5M — $4.50 per GO LDWY N ENTERTAINMENT STRIP: Their ticket to a cross-country fun jaunt! It's 18 inches long, printed on colored poster paper. Price, with im¬ print, 1M — $3.00; 5M — $2.50 per M. Order all Novelties from ECONOMY NOVELTY CORP. 225 WEST 39th STREET, NEW YORK. N. Y. CHARLIE McCA HY gfxak THEATRE IMPPJNT ANIMATED FOLDER: It opens and a trick fold makes Charlie McCarthy talk! A fa¬ vorite with kids and adults alike. Size 6V<z x 7Vt open, printed on heavy coated stock. 1M — $6.00; 5M — $5.50 per M. Page Four