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The above stills (No*. 126 and 140 in the regular set) show the living room and kitchen of the “Miss Humanity Home ” used in the film. , GET FANS TO WRITE! Miss Humanity, in "The Goldwyn Follies,” thinks the ending of "Romeo and Juliet” is too sad, and calmly changes it. What favorite story or picture would the fans like to rewrite in similar fash¬ ion? They all have their pet ideas on how they would like certain episodes, charac¬ terizations or endings changed if they had their way. Give them their way in a letter contest telling their ideas on how to rewrite their favorite film or book stories! You can combine with your newspaper in offering cash prizes for the most plausible ideas submitted, and give a few pairs of guest tickets for the runner-ups. Limit letters to 150 words, on the subject: "What episode in your favorite story or motion picture would you like to revise—and in what way?” McCarthy ribbing contest He’s a "fugitive from a picket fence”; a "chip of the old block”; he’s the "woodpecker’s delight!” Charlie McCarthy has been called these ribbing names and a great many more. How many can the fans think of? It’s a swell stunt to sell your show to the amateur wisecrackers, which includes practically everybody. Offer prizes or ducats in a "Charlie McCarthy Ribbing Contest” for the best list of McCarthy descriptions or "ribs” received each day. You can run it as an amusing feature in a local paper, or print on broadsides for distribution through stores, having contestants send their entries to Charlie McCarthy in care of your theatre. TIE BOOKSTORES, LIBRARIES ^ Script credits on "The Goldwyn Follies” go to Ben Hecht, literary wiz, whose amusing, fantastic and often satiric novels and short stories are always in demand among the reading public. For the local bookstore stocking Hecht novels and plays there should be a good cooperative window tie-up idea here, employing stills and display cards on "The Goldwyn Follies.” Among the best known of Hecht books are: Erik Dorn, Gargoyles, Fantazius Mallare, The .Florentine Dagger, 1001 Afternoons in Chicago, Humpty Dumpty, The King of Evil, Count Bruga, The Front Page. The public libraries, which carry many of Hecht’s books on their shelves, are also good prospects for displays in their lobbies and on display tables. MISS HUMANITY HOME” BIG MULTIPLE DEALER TIEUP The "Miss Humanity Home,” smash multiple tieup which was carried out with great success in New York for the opening of the picture at the Rivoli Theatre, is a promotion which you can duplicate in your own town. The idea is to promote from some real estate concern the use of a modern one-family house or apartment to represent the ideal home for the average young American couple just married and choosing their first dwelling-place. The "Miss Humanity Home” in New York was completely furnished by a number of concerns which came in on the stunt eagerly as a promotion for their products. If there is a possibility of duplicating this promotion in your town, write to the advertising managers of the following firms which partici¬ pated in the New York tieup. They’ll be glad to put you in touch with their nearest representative: Radiators: Mr. Redfern Hollins, American Radiator Co., 40 W. 40th St., N. Y. C. Bath room fixtures: C. B. Hash, Standard Sanitary, Grant Bldg., Pittsurgh, Pa. Glass: Edward Patton, Pittsburgh Plate Glass Co., Pittsburgh, Pa. Drapes: Edward Morse, Celanese Corp. of America, 180 Madison Ave., N. Y. C. All the above firms donated their best modern equipment toward the furnishing of the "Miss Humanity Home” as the best show place for their products they could possibly get. They also cooperated in news¬ paper and other advertising of the home. You can do the same thing in your town by approaching the class dealers in house furnishings, clothes, books, and so on. Sell your local newspaper on the idea of rounding up the local merchants for this tie-up. You’ll draw crowds to your "Miss Humanity Home” by announcing that this is a model of the ideal home for the average young American couple just married. Stage a grand opening and invite experts and writers on architecture, decoration, women’s subjects, and so on. It’s a big pro¬ motion stunt that need cost you very little and will pay big in publicity returns. Electrical equipment: John Birge, General Co., 570 Lexington Ave., N. Y. C. Carpets: Mr. Parker, Parker-Wylie, 295 Fifth Ave., N. Y. C. Kitchen floor covering: J. N. Cook, Congoleum-Nairn, Inc., 295 Fifth Ave., N. Y. C. Kitchen fixtures: Mr. Tietz, Interna¬ tional Nickel Co., 67 Broad St., N. Y. C. RUN A "BEST-DRESSED-MAN" CONTEST It’s a natural for a men’s clothing tieup—a contest for the Best Dressed Man in Town based on Adolphe Menjou, who as everybody knows is rated one of the best- dressed men in films. Get the co-operadon of the biggest local men’s clothing, hat and haberdashery stores to put up merchandise prizes for the Best Dressed Man, in consideration of the business the contest should bring them. Preliminary judgings can be held at one or more of the participating stores, with final eliminations at your theatre. USE STILLS FDR WINDOW TIEUPS There’s a wealth of material in the "Goldwyn Follies” still set which gives you a wide variety of opportunities for local dealer tieups. Capitalize on them wherever you can promote a good window or outdoor spot. Among the outstanding stills for this purpose are: Pianos—No. 280 to 287; Musical Instruments—72, 73, 135; Soda Fountain—78, S240; Kitchen Equipment—140; Furs—S66 to S79; Wraps and Gowns —S501 to S523. Page Seven