The Goldwyn Follies (United Artists) (1938)

CHARLIE McCarthy SELLS '‘THE GOLDWYN FOLLIES" McCarthy cdmeback edntest Everybody will be wanting to get in on this "Charley Mc¬ Carthy Comeback Contest.” The devastating wit and crackling comebacks of this little widget have been panicking the nation every Sunday night for months. And now he s one of the stars of "The Goldwyn Follies”—appearing in full technicolor for the first time! Plant this contest as a straight balloon idea. The lines that are spoken by Charlie’s vocal opponents are all perfect feeders. And everybody who reads them will be tempted to join in! Editors will be delighted to get this contest; advertisers will jump at the chance of using these cuts in their sales literature. If it’s planted as a newspaper contest, arrange to give tickets for the best of each day’s entries, with a grand award in cash or merchandise for the person turning in the best complete set. Order the set of six 2-Col. stills on Mat No. 24D—60c; Cut —$ 1 . 00 . give McCarthy the KEYS TD THE CITY You’ll create a big round-the-town publicity fanfare by feting Charlie McCarthy as a visiting celebrity, having him receive the keys to the city, make an address, meet the Mayor, etc. It’s a stunt you can work with a McCarthy doll or full-size figure, by hiring local ventriloquist to supply Charlie’s voice. Tip off the reporters in advance that Charlie is coming to town for his big opening, and get advance stories planted her¬ alding his arrival. Have your ventriloquist act as Charlie’s chaperone, and get him primed with two short gag speeches— one to be delivered when he is "met at the train” by the report¬ ers and the other when he receives the key to the city, which should be presented by the Mayor at City Hall. You can work the meeting-at-the-train stunt by arranging with the station master to conceal your ventriloquist with the McCarthy dummy somewhere in the station and have them join the throng getting WIN A PRIZE-WRITE A COMEBACK FOR CHARLIE! off the train when it arrives. The stunt can be built up and varied in an endless number of ways, such as tying up with a department store to have Charlie make a gagged-up selling spiel in the store; photographing him with local celebrities; having him preside at a charity banquet, and so on. By exploiting Charlie’s unique personality in connec¬ tion with any of the interests of your town you’re sure to bag unlimited publicity. Hey, they’re all picking on Charlie! Just because the illustrator forgot to put the words in Charlie McCarthy’s mouth, these folks from "The Gold¬ wyn Follies” think they cart pick on America’s fa¬ vorite joint of lumber without any danger of a comeback! So it’s up to you to think up the comeback! Something that Charlie McCarthy would really say, something that would make the little dummy proud of himself! Preceding the arrival of the new Samuel Gold¬ wyn glamor picture, "The Goldwyn Follies,” which comes.to the. Theatre, the.Theatre and the Post are conducting this Charlie McCarthy Comeback Contest. It’s as simple as eating pie to enter, be¬ cause all you have to do is to write the comeback for Charlie each day. Out of each day’s entries, five best will be picked and will receive a pair of tickets each en¬ titling them to see 'The Goldwyn Follies.” At the end of the contest, which will run for six days, a series of grand prizes, amounting to $25, $15 and $10 cash, will be awarded to the total best entries. You had beter make your entries good, because Charlie is up against some pretty classy competi¬ tion in "The Goldwyn Follies,” what with Adolphe Menjou, the Ritz Brothers, Zorina, Kenny Baker, Andrea Leeds, Helen Jepson and Phil Baker^ heading the cast. And they’re only part of the gorgeous galaxy of stars filling this sight, sound and spectacle special from the studios of one of Hollywood’s greatest showmen, Samuel Goldwyn. In "The Goldwyn Follies,” Charlie appears for the first time in his true colors, the picture being made in the new advanced technicolor. And, of course, if you are not concerned about what tech¬ nicolor does for Charlie McCarthy’s type of beauty, you can’t overlook the fact that there are lovely ladies from The American Ballet, as well as those glamorous Goldwyn girls. Some company Charlie’s keeping, hey! Get in the contest now! Clip the picture, write your answer and send it to the Charlie McCarthy Comeback Contest Editor, care of The Post. And remember, each day’s entry must be in the mail notu later than midnight of the day on which it ap pears. Watch these columns for announcements of daily winners. Page Eight