The Great Dictator (United Artists) (1940)

SPtomte/e SPAcm cm ’ diadcv StypUMnA All kids know and love Charlie Chaplin, and a kid radio program is the perfect spot to promote "The Great Dictator." If one of your local radio stations has a kid program, either performed by kids or especially for them, persuade them to mention that Charlie Chaplin is coming to town in his new picture, "The Great Dictator," which is the funniest picture he has ever made. You can probably persuade the station to devote one program to Chaplin and what he has meant to the children of America for the past twenty years. If no kid show is current on your local station, talk to the program director and get him to stage one. It's a sure fire draw for the station as well as for your theatre. LAUGH BALLY RECORD Broadcast hilarity from your lobby to the neighbors and passersby while your great Chaplin comedy is showing. The laugh record is a time-tried exploitation stunt, but never more in the groove than on this picture. For a boisterous laugh record with repeat line that can be played continuously over your P.A. system, order laugh record No. 4024 from T. J. Valentino, 729 Seventh Ave., New York. For further details and price, see page 6. Your local radio station undoubtedly runs one or more quiz programs. Talk to the program director and make arrangements to plant special ques¬ tions about Charlie Chaplin and "The Great Dictator" wherever possible. V^_ There are at least four types of quiz programs that are extremely popular at the moment. Here are a few sample questions for all of them. 1. “Information Please” Program What three screen stars who achieved their greatest fame in America, were born in England? Answer:—Vivien Leigh, star of "Gone With the Wind"; Charles Laughton, star of "Mutiny on the Bounty"; Charlie Chaplin, star of "The Great Dictator." 2. “What’s My Name” Program What great comedian was born in London in 1889. He came to this country with a vaudeville troupe in 1910. He is the greatest comedian the screen has ever known although he has never talked. He talks in his newest picture, "The Great Dictator." 3. “True Or False” Program In his newest picture, "The Great Dictator," Charlie Chaplin's voice is heard on the screen for the first time. Answer: False—he sang a song in "Modern Times." - /. v 4- Qeneral Quiz Any kind of question about Chaplin or his pictures, old or new, will excite immediate interest both in a quiz conductor and his audiences. STAGE HOME INTERVIEWS Your local station may have a "Let's Visit" program where announcers go into people's homes to interview them on various subjects. Arrange to have a series of interviews about Charlie Chaplin, his life and his career. It will furnish plenty of interesting listening. Of course, you mustn't forget a few questions about "The Great Dictator" and at least one that will bring out the fact that Chaplin finally talks. Your local radio station must have an amateur show: Arrange to tie in with this show for a special laugh contest. Tell the contestants to think of the funniest Charlie Chaplin scene they ever saw and to let loose with the guffaws. The contestants with the most infectious laugh wins. This is an easy contest to stage and judge. The winner is the contestant who draws the most laughter from the studio audience. GAG PROGRAM FOR SECRETARIES- “WHO’S FAVORITE DICTATOR?” Here's a stunt that's sure fire for your local station. It can be broadcast from the studio or from the lobby of your theatre. The idea is to invite all the secretaries and stenographers to participate in a program called, "Who's Your Favorite Dictator?" Since all the girls take dictation and most of them like to talk about the boss, you should get some very interesting and highly amusing answers. Have them discuss the different moods and peculiarities of their various "dictators." Page Nine