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TV MATERIAL FREE TV Spots: A complete set of unusual announcements is available on
16mm film, ready-to-run. Featuring the stars, they are prepared in various time lengths, with run-out footage for local voice-over tags.
F REE TV Featur etie: A five-minute history of Western Motion Pictures,
from films starring Tom Mix to todays “Hallelujah Trail.” This fast-paced featurette is a fascinating folio of Hollywood’s winning of the west, ending with a solid plug for your playdate. It’s excellent entertainment for off-network programming, which will be welcome at all stations with local time to fill.
RADIO MATERIAL F REE Radio Spots: A comprehensive set of wild and wacky commercials
on one 12” long playing disc. Reaches listeners at home, in cars and everywhere a transistor can go!
F REE Open End inter views: Here’s how a local radio personality
can interview the stars of your show. Five minutes each with Burt Lancaster, Lee Remick, Pamela Tiffin and Jim Hutton — in interviews that are both amusing and interesting. They discuss movie making in general, “The Hallelujah Trail” in particular — and each has candid and personal observations to make to your town’s local personality. All on one long-playing record, with scripts and cues.
Order all above material from: Exploitation Department, United Artists Corp. 729 Seventh Avenue, New York, N. Y. 10019
Comic Map of “Hallelujah Trail’
~™eHALLELUJAH TRAIL 7 co
Site of the Thundering Clash of -Arms which resounds tn History as
2 ran | Here is a hoked-up map ies of “The Hallelujah ( | Trail,” the route taken
ok NE by the 40 wagons of | i whiskey in the film...
and the map is just as
] wacky as the movie is. Decorated with car| toons and gags, it is completely in character
| with the epic madness of the film! This map is available to you as an
JULESBERG oe 4 Jemets wine (0 ele est
THE BATTLE OF WHISKEY HILLS Re-enacted—where it happened—by 1 CAST OF THOUSANDS. headed by a ORL
of REAL WILD RS of both om Ol
WITNESS ACCOUNTS-for oN a EDIFICATION and BEMUSEMENT of GENERATIONS YET TO COME Buin LANCASTER LEE REMICK ~ 3° i a) JIM HUTTON PAMELA TIFFIN “THE H fee S\s-. DONALD PLEASENCE BRIAN KEITH. ssn ~-o™zun
eee | 8 x 10 glossy black and io enpees tae | white still, which is de“ELUIAH TPA ; e, signed to be used as
= = = original art. From it you can make blowups for your theatrefront or for display with merchant tie-ins. Use it to print heralds, contest blanks, table-tents and place-mats (especially if you set the barbecue stunt). For use in restaurant tie-ins, they can be laminated or varnished by your printer, and will resist stains from food or drink.
Order still HT-EX-| from National Screen Exchange
SATIN ACCESSORIES
JOHN STURGES i NOW SEE HOW THE MIRISCH CORPORATION wm THI BURT LANCASTER. LEE REMICK 4 THE
1 : “ os 4 JIM HUTTON gt |, HAS | V/A yy, PME Tl" Acacia ia 4
Ai eet Hint = nay
BURT LANCASTER LEE REMICK _THE Us| © HALLELUJAH TRAIL
‘f° TECHNICOLOR' se. 07 Aw rosnet me UN
3-Piece Streamer De Luxe Sectional Valance 15 feet, strung together, in color Any length (minimum order 10 feet) Complete Streamer .... $21.50 Running faotds.-m. satesbceen $2.15
THE MIRISCH CORPORATION
JOHN es HI E HALLELUJAH TRAIL
Sle TECHNICOLOR” simes in ULTRA PANAVISION® A MIRISCH-KAPPA PICTURE sos me UNITED ARTISTS
SEE HOW THE Jeph WEST WAS L726 THE MIRISCH CORPORATION presents»
BURT LANCASTER LEE REMICK
6
Cavalry Guidon With
JIM HUTTON PAMELA TIFFIN 6-Foot Pole on JOHN STURGES’ For display inside theatre, idewalk. THE Pemant is belied
colored. Size 48” long x
HALLELUJAH 22” wide. Price $5.75 ea.
TRAIL ORDER all this material from your
‘o'er TECHNICOLOR® Fmed ULTRA PANAVISION® local NATIONAL SCREEN SERYA uaSL Sy PE ICE EXCHANGE. All items are
manufactured by NATIONAL 3 oo
LEE REMICK JIM HUTON PAMELA TFN
THE HALLELUJAH TRAIL
FLAG & DISPLAY CO., 43 W. sae 2\st St. New York, N. ¥. 10010 — sveut ns UNITED ARTISTS Tel. 212-OR. 5-5230. In Canada, age
place orders with CONSOLI'
9x 12 Flag DATED THEATRE SERVICES, 120 Usher's Double Faced, $145.00 Wellington St., W. Toronto, OnBadge Single Faced, $80.00 tario, Canada. Each 50c
TWO ‘TRAIL TRAILERS — FREE Teasers ine way-out westem you're bring:
ing to your theatre has sent a “scout” ahead in the form of this fun-and-fury surprise trailer. In color, it should be shown well in advance of the regular trailer, and cross-plugged wherever possible.
REGULAR Tr aller: Burt Lancaster picks his
pictures because they offer something new and different . . . and this color trailer makes that point! Wild and wacky, it gallops across your screen in all directions, selling the comedy, action and romance of the feature while showing its familiar star in a totally unfamiliar role. Sure fire.
Let your audiences have both barrels. Order both trailers.
(Teaser is FREE) from National Screen Exchange
TELOP AND SLIDE *
F CONTINUOUS PERFORMANCES! POPULAR PRICES
Announcement illustrated is available as either glass slide or Telop print. Check with TV station for form preferred before ordering.
Theatre copy to be put on locally can only be done on the Telop print. Call letters included at no extra charge.
*In situations where there has been no road show engagement, Telop or slide may be ordered without the "continuous performance’ copy. Please specify when ordering.
PRICES $5.00 without theatre imprint $7.50 with theatre imprint $2.00 for each additional slide or Telop
Order from: OO TITLE CARD CO. 247 West 46th Street, New York 36, N.Y.
Lancaster Past Performance Contest
The list of Lancaster’s credits is so long and varied that there are many different ways to set this kind of contest. Call for the longest list of his pictures (on a post card) or the longest list of his westerns only. Try for the movies in which he carries a gun. Or the ones in which he doesn’t! Use M. P. Almanac or Film Daily Yearbook as your source.
Here’s one particular “prestige” contest you can offer:
1. For which picture did Lancaster win his Academy Award as Best Actor? (Ans. “Elmer Gantry.’’)
2. For which one did he win the New York Film Critics Award and get the Oscar nomination? (Ans. “From Here To Eternity.’’)
3. In which movie, for which he again won the Film Critics Award, did he age over 50 years? (Ans. “Bird Man of Alcatraz.’’)
4. In which film does he blow up a train? (Ans. “The Train.”’)
5. In which film does he plot to take over the U.S. government? (Ans. ‘Seven Days in May.”’)
6. In which one was he a Nazi judge accused of war crimes? (Ans. “Judgment at Nuremberg.”’)
7. In which picture did he play a pirate? (Ans. “The Crimson Pirate.”’)
8. A circus aerialist? (Ans. “Trapeze.”’)
9. A district attorney? (Ans. “The Young Savages.”’)
10. And an All-American athlete? (Ans. “Jim Thorpe — All American.”’)
Art Stills
These provocative elements from the ad campaign are available as 8 x 10 glossy black and white stills, suitaHT-ART 1 ble for enlarging. Use them oe to build your theatre front and for lobby displays. Blow them up for all merchant tie-ins and adapt them to street stunts and ballys.
HT-ART 3
HT-ART 4 HT-ART 2
Order by number from National Screen Service
HT-ART 5 HT-ART 6 HT-ART 7
pace 11