The Jackie Robinson Story (United Artists) (1950)

JACKIE ROBINSON “The Pride of Brooklyn” as HIMSELF in THE |n JACKIE , i RUBY DEE RICHARD LANE BRANCH RICKEY” BILLY WAYNE as “Clyde Sukeforth” • LOUISE BEAVERS Directed by ALFRED E. GREEN who gave you “The Jolson Story ” Written for the screen by Lawrence Taylor and Arthur Mann Produced by MORT BRISKIN • An Eagle Lion Films Release 1. Your "big stunt" on "The Jackie Robin¬ son Story" might be a "Jackie Robinson Day" which you could set up in co-op- operation with a local baseball team. Idea of "Day" is that part of proceeds from both game and opening showing of the picture can be donated to local youth organizations; a type of work Jackie is most interested in. 2. In planting publicity material remember that the picture has many angles which are suitable for sports and general pages as well as movie pages. (See Pages 18- 22 in this Press Book). 3. Special attention should be given to all spots in town where the sporting fra¬ ternity congregates. These should be well covered with window cards, throw¬ aways, etc. 4. Follow through on the merchandising promotions on pages 6-9 of this Press Book in order to promote quantities of material which can be used for give¬ aways and contest prizes. 5. Your front and lobby on "The Jackie Robinson Story" should, of course, re¬ flect the predominantly baseball motif of the picture. Main art of Jackie Robinson can be mounted above the marquee with plenty of baseball action stills under mar¬ quee. (Local sports editor should have action shots of Robinson in addition to those in the Exchange Set available at National Screen Service). Mat 3A, showing Robinson as an all- around athlete would make an excellent blowup for lobby. Also give your patrons plenty of advance notice that the picture is on the way. This can be done with a 40x60 bearing art of Robinson and suit¬ able copy. 6. If you wish to plant a four-day contest with local newspaper or use it in heralds one can be easily worked which links "The Jackie Robinson Story" with other recent films about baseball. Stills from pictures might be secured from nearest National Screen exchange. Other pictures might include "Pride of the Yankees," "The Babe Ruth Story," 'The Stratton Story" and "It Happens Every Spring." Contest can be worked by showing stills from other films and asking entrants to identify pictures. 7. Local newspaper window may be pro¬ moted for a sports window using news¬ paper pages which tell of Robinson's past accomplishments. 8. A special screening can be held for top local baseball teams with their comments on film being relayed to press. 9. Local newspapers and radio stations might be interested in sending their sports editors to review the picture along with regular film critics. 10. Remember to get your action-packed "Jackie Robinson Story" trailer from Na¬ tional Screen well in advance of playdate. 1 1. Watch local and national publications for news items on Jackie Robinson's current baseball activities which can be put to use in your campaign. 12. A news herald can use stills from the exchange set to point up the highlights of the film with sports headline type captions. 13. Check stories in publicity section of this Press Book on baseball celebrities who appear in this film to see if any are lo- calites. 14. "The Jackie Robinson Story" will bene¬ fit from a full poster campaign, so plan for it well in advance. 15. Make up special throwaways for distri¬ bution at the sites of all local sports events around playdate time.