The Jackie Robinson Story (United Artists) (1950)

CHESTERFIELD CIGARETTES— LOUISVILLE SLUGGER- ROBINSON BIOGRAPHY, COLOR COMIC BOOK- ROBINSON SONG RECORDS AND ALBUM! A vast merchandising promotion including al¬ most 30 tieups has been lined up and is already in operation to make "The Jackie Robinson Story" p one of the most widely promoted motion pictures ever made! Every person in this country should hear or read about Jackie Robinson and "The Jackie Robinson Story" not once but many times! These promotions cover and re-cover every possible angle — ads in national magazines, dealer displays, national and local advertising, giveaways and throwaways — and will continue to do so for months after national release date! • These promotions include almost every imagin¬ able type of product for both old and young. LATE NEWS! Just as this Press Book goes to the printer. Cigar Institute of America and Bulova Watch Company and Wildroot Hair Products join the big parade! AND full-page four- color Wheaties ads featuring Jackie Robinson start break¬ ing in important spots like the back cover of the Saturday Evening Post! More are on the way and you will be kept informed! Be sure to follow through with your local American Broadcasting Company station on co-operative promotion with Jackie Robinson's own radio show broadcast every Sunday night over the full ABC network. Here's the line-up as it stands right now. There are TWO more full pages of tieup information following this one. Chesterfield Cigarettes Four-color national magazine ads with art of Jackie Robinson and picture credits are set to roll right around national release date AND another big magazine campaign built around Ruby Dee who plays Jackie's wife in the picture. Follow up this double-barrelled load of pre-selling ammuni- y tion by working with local cigarette dealers who can help with choice window space. "Louisville Sluggers" A publicity promotion which should snag volumes of space has been arranged with Hillerich and Bradsby, man¬ ufacturers of the ''Louisville Slugger'' baseball bats. A special eight-foot bat is being constructed which will be signed by the nation's top baseball stars and presented to Baseball's Hall of Fame right when it will do you the most good. Teriffic coverage is already set. Hillerich and Bradsby are also making available to you a special miniature model of the bat they make especially for Jackie Robinson. These bats, each bearing Jackie's sig¬ nature, are excellent low-cost giveaway items. Write Mr. J4ftfcGrath, Hillerich and Bradsby, 434 Finzer St., Louisville, Ky., for complete details. BOOK PROMOTIONS Robinson Biography: The leading sports book \ publishers, A. S. Barnes & Co., have included a still from Souvenir Program! A special souvenir program has been prepared for "The Jackie Robinson Story." It's loaded with big interesting pictures and colorful stories about Jackie Robinson and the picture. It's an item which should appeal to every sports fan in your commun¬ ity. This big souvenir program is available at $.35 per copy or $.25 per copy in lots of 1,000 or more. There is imprint space on the back cover and books will be imprinted if desired. Order this souvenir program from Program Publishing Company, 1472 Broadway, New York. the picture with full credits on the jacket of their forthcom¬ ing biography of Jackie Robinson by ace sportswriter Bill Roeder—this being the first in a ''Most Valuable Player" series. This book is being extensively merchandised and opens the way to window and counter display plus co-op ads with local book outlets. Barnes is preparing a special full-color display on the book to go to thousands of stores. For name of nearest local dealer write Joel Brook, A. S. Barnes & Co., 101 Fifth Ave., New York City. Jackie Robinson Comic Book: A complete comic book about Jackie Robinson with a circulation well into the hundreds of thousands is published every two months by Fawcett Publications. Here is your chance for newsstand tack cards and truck posters. Additional informa¬ tion from Fawcett Publications, 67 W. 44th St., New York City. Jackie Robinson Flip Book: a great give¬ away item including pictures of Jackie showing "How to Hit" and "How to Steal Bases" is available at $50 per thou¬ sand. Each book carries full picture credits and space for imprinting which will be done by publisher at low cost (imprinting free on lots over 5,000). Get it from Miniature Flip Book Company, 206 Lexington Ave., New York, 16, N. Y. MUSIC PROMOTIONS RobinSOn Song 1 : a catchy popular song entitled "Did You See Jackie Robinson Hit That Ball?" has been pub¬ lished by Sophisticate Music and is currently being plugged widely through recordings by RCA Victor and Decca. Make sure local disc jockeys have plenty of these recordings for plugs around playdate. Also get music stores and other record outlets for window and counter displays and co-op ads. RCA VICTOR record No. 20-3514 by Count Basie and Orch. DECCA record No. 24675 by Buddy Johnson and Orchestra. SOPHISTICATE MUSIC, Jim McCarthy, 1619 B'way, N.Y.C. Columbia Robinson Album: Columbia has available now in music stores everywhere an album for youngsters entitled "Slugger at the Bat" (Number MJV-57) which features Pee Wee Reese and Jackie Robinson. This gives you another disc jockey and record window plus. ♦ ♦