The Jackie Robinson Story (United Artists) (1950)
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4GER DOZENS OF READY-MADE MERCHANT TIEUPS— TOP MANUFACTURERS SET TO BACK ITEMS— BIG LOCAL CO-OPERATIVE CAMPAIGNS! So great is the power of Jackie Robinson's name that dozens of top manufacturers have used it to tag their products which are big-sellers in every region in the United States — AND ALL THESE MANUFACTURERS AND THEIR LOCAL OUTLETS ARE INCREASING THEIR ALREADY TREMEN¬ DOUS PROMOTION CAMPAIGNS AND PEGGING THEM TO "THE JACKIE ROBINSON STORY!" No matter what kind of local promotions you are looking for, use the advertising power of these local outlets—it's set to go. All you have to do is qjntact the stores and get going on displays, co-op ads, etc.. Here's proof: For the New York opening of the picture big-scale local promotions were arranged with famous names like R. H. Macy and Co., Da- vega Stores, Brentano's Bookshops and the Gem Stores. You can do the same. Just get going on this list: Jackie Robinson Baseball Jacket: a big- selling item backed by its manufacturer with extensive na¬ tional magazine advertising and widely promoted through thousands of outlets like Macy's. Contact Joel Levitt, Saul- craft Inc., 1182 Broadway, New York City. Jackie Robinson T-Shirt: Ads in national magazines like Our World and Ebony are including full |JJm credits. Every one of these shirts is a walking ad for the picture. For names of local dealers write Chester Roman, Flagg-Roman Co., 93 Worth St., New York City. Jackie Robinson Belt And Wallet: Set to go into vast national distribution at the same time as na¬ tional release date of "The Jackie Robinson Story." These will be backed with extensive national advertising and full- color local dealer dsplays. Contact Irving Aronson, D. H. Newman Co., 1107 Broadway, New York City. Jackie Robinson Doll: This doll is fully attired in a Brooklyn Dodger uniform. The manufacturer is a top advertiser in national magazines and newspapers all over the country. Plenty of local outlets everywhere. Write Eugene Glowa, Allied Grand Dolls, 200 Fifth Ave., New York City. Jackie Robinson Baseball Game: Thou- sands of these have been sold and are being sold through the top toy and game stores. A national magazine ad for this game includes aim credits. Write E. H. Gluck, Gotham ^eel Press Corp., 200 Fifth Ave., New York City. Jackie Robinson Sweater And Swim Trunks: Set for big local displays and lots of ad space. For local co-operation write Bill Appleby, Pauker Boyswear Co., 25 West 34th St., New York City. FREE! FREE! FREE! RADIO SPOT PLATTER A nine-spot radio platter — with each spot backed up with music and sound effects has been been prepared for "The Jackie Robinson Story" and is FREE to you! This platter contains three one-minute spots, three 30-second spots and three 15-second spots. Use this powerful seat-seller well in advance of opening. Get the platter from Exploitation Mana¬ ger, Eagle Lion Films, 165 W. 46th St., New York 19, N. Y. Be sure to state how you plan to use the platter in your letter requesting, it. Jackie Robinson Tie-Rack: This rack is em¬ blazoned with Robinson's picture in full color. All set to tie in with local promotions on "The Jackie Robinson Story." Write Mr. Sande, S-S Inc., 100 Gold Street, New York City. Jackie Robinson Raincoat, Umbrella: A big advertiser with a big-selling item and plenty of deal¬ ers. For local co-operation write the Dolly Princess Company, 1215 Neck Road, Brooklyn, N. Y. Jackie Robinson Balls And Balloons: Hundreds of thousands of these are sold every year through the nation's biggest chain stores. Write Albert Prow, Eagle Rubber Company, Ashland, Ohio. Jackie Robinson Key Ring: A colorful item sold in thousands of stores. Full information on local help from M. Buroway, Congress Products, 208 E. 23rd St., N.Y.C. Jackie Robinson Desk, Home Products: One of the nation's largest manufacturers is turning out a complete line of trophies, plaques, ashtrays, bookends, clocks, lucky pieces and banks (both musical and non-musi¬ cal). Sales of these items will be pegged right to openings with extensive national and local newspaper promotions already working. For full information write David Green¬ house, Arlen Trophy Company, 42 W. 28th St., New York City. Jackie Robinson Premiums: Several Jackie Robinson items have been made up as merchandise premi¬ ums. Many of these are being utilized by top concerns and are available to theatres as giveaways and contest prizes at special rates. They include a "Jackie Robinson Baseball Game" to be ordered from Bob Weil, Advertisers Service Division, 118 E. 25th St., New York, N. Y. and a "Jackie Rob¬ inson Score Book" available from Paul Zitell, 305 Washing¬ ton St., Brooklyn, N. Y.