The Joe Louis Story (United Artists) (1953)

EXPLOITATION FREE TITLE SHEETS! Write direct to: Harman Music, Inc. 1619 Broadway, New York 19, N.Y. Two Great Musk Hits Plus the Music Score Album In One Great Promotion! One of the all-time popular songs, “I’ll Be Around,” plus the terrific theme music from the picture, are getting a full-scale promotion from the publishers. In addition, the MGM sound track Album adds a mighty punch to your music bally. Combine all three in a music tie-up promotion that can be of tremendous value in appealing to all non-fight fans, especially the women. HERE’S WHAT TO DO: Follow through with window and store displays and store newspaper ads, using all material prepared by pub¬ lishers. Work with disc jockeys to play records; also play records through your PA system. Display sheet music and record album in your lobby. SPECIAL PROMOTIONS ON ALBUMS: Window streamers, co-op ad mats and dummy album covers available for store and lobby display and (news¬ paper) promotion. Check with local music stores for name of wholesale MGM ALBUM Les Brown with Lucy Ann Polk . . . Coral 60407 MGM distributor who will supply you with these special promotion aids. Contains music score composed and conducted by George Bassman, transcribed from film sound track. MOVIE EDITION OF BOOK IN BIG PROMOTION! The special $1.49 hard cover edition of THE JOE LOUIS STORY, originally published as a $3.00 seller, is now on sale in drug stores, department stores and bookstores everywhere. lL offers great opportunity for local promotion. Contact all local book-selling outlets for window displays of the book together with scenes from the picture. Also standard one-sheet to dress up the display. Each hook carries a wrap-around streamer devoted entirely to scenes and copy on the picture. Streamer, which is 19V2 x 4 V 2 inches can be used as a window display piece. Also arrange display of the hook in your lobby. Ring Action Lobby Display Ask your local newspaper sports editor to lend you from his files a collection of dramatic and unfor¬ gettable newsshots from Joe Louis fights. Display these in your lobby together with headline stories (also from newspaper files) on the career of Joe Louis. Use bold headline across display. 3 Ways To Sell The Human Interest! EBONY V NOW! flT filmed At tost! -J. Biggest The True Story US’ Poker Face! t? Order from National Screen Exchange Still JLS-Lobby 1 | 40x60 LOBBY DISPLAY Here’s a dramatic display available as 8 x 10 still for enlargement lo¬ cally. The 40 x 60 reproduces an eight-page section in EBONY MAG¬ AZINE (circulation over 500,000) devoted entirely to THE JOE LOUIS STORY! “Ebony” refutes these ten biggest lies about Joe Louis : 1. He squandered his money and is completely broke. 2. He has been duped by his so- called friends. 3. He was owned by a Negro un¬ derworld syndicate. 4. His ex-wife, Marva Louis, got most of his money. 5. He is not very bright. 6. His real manager was pro¬ moter Mike Jacobs. 7. Lie is a great lover and has hundreds of girl friends. 8. He still loves Marva and hopes to remarry her. 9. He gambles large sums of money. 10. He has become a night club playboy. FEMININE FANS CONTEST Arrange with women’s page editor for special feature asking this question: “Would you want your husband to be a prize fighter?” Answers should be limited to 100 words. For best letters award guest tickets and other pro¬ moted prizes. Display contest announcements and winning letters in lobby. Tie in Joe Louis’ ill-fated marital experiences. A SALUTE TO THE CHAMP OF CHAMPS! Work out a cooperative merchan¬ dising campaign through newspaper advertising manager for a full page of local store ads keyed to the slogan: “KNOCKOUT VALUES . . A Tribute to Joe Louis . . . The Champ of Champs! See ‘The Joe Louis Story’ at the Bijou Theatre!” Page Twelve