The Last Mile (United Artists) (1959)

@® EXPLOITATION RIOTING CONS CUE ACTION CAMPAIGN: Use Prison Bars For Box-Office And Display! PRIZES FOR ROONEY ROLES Arrange with local newspaper to sponsor this contest, using the short announcement below together with the stills and cue captions shown. Be sure to have the picture names (in parentheses) deleted before publication. You announce contest on your screen and in your lobby. Winner’s names and answers should be posted in your lobby. Promote prizes locally or offer guest tickets. Order Stills by number from National Screen. Win “Last Mile” Tickets! LM-C-1 LM-C-2 LM-C-3 Homeward Some Baby He’s the Limit Bound (Baby Face (Off Limits) (Andy Hardy Nelson) Comes Home) LM-C-5 LM-C-6 Some Operation Crooked Driver Simply (Operation (Drive a Magnificent Mad Ball) Crooked Road) (Magnificent Roughnecks) In cooperation with the Manager of the Bijou Theatre this newspaper offers prizes to those readers who identify each of the Mickey Rooney pictures in which these six scenes took place. Entrants send answers to the newpaper or to the theatre with an accompanying 25-word statement telling why they’d like to see “The Last Mile.” ELECTRIC CHAIR SHOCKER Set up a reproduction of an electric chair on a platform in your lobby with card carrying this suggested copy at its feet: “THIS HOT SEAT RESERVED FOR MICKEY ROONEY IN ‘THE LAST MILE’ “” On the chair itself set a sign with this sug-* gested copy: “DO NOT TOUCH! | FOR AN ELECTRIC SHOCK SEE ‘THE LAST MILE’ SERIE SRS STREET STENCILS Paint huge footprints on sidewalks leading to theatre, each print carrying one word of the following message in the manner of the Burma Shave signs: WALK “THE LAST MILE” FOR THRILLS—BIJOU. If painted stencils are prohibited, use footprint cut-outs posted in sequence on fences, poles and posts. ART STILLS Build a prison cage around your box office out of wood, paint prison gray and set sign under ticket window carrying suggested copy: “YOU ARE ABOUT TO SEE THE SHOCKER THAT GOES OVER THE WALLS .. . PAST THE GUARDS INTO THE DEATH-HOUSE AND DOWN ‘THE LAST MILE’.” CONVICTS ON STREET Dress several men as convicts and have them walk abreast carrying a large sign with this suggested copy: “‘No one’s gonna burn us... no one’s gonna drag us down “THE LAST MILE’ alive. See Mickey Rooney as “Killer” Mears in THE LAST MILE Bijou Theatre.” A variation would be to have the convicts march single file, each carrying a sign with different ad copy . .. the one in front and the one behind carrying the title of the picture. PRISON SOUNDS Set up a replica of prison guard tower on top of your marquee with beacon light that swings on a swivel. Tie it in with a record-changer on which you play continuous prison sounds records selected frony the list below. PRISON SIREN RECORD #5046B PITCHED BATTLE RECORD #5011A MACHINE GUNS RECORD #5010A Order all records direct from: THOS. J. VALENTINO, INC. 150 West 46 Street, New York 36, N. Y. SAFETY POSTERS Place these posters DON’T SPEED! Dun‘t Make ‘The at intersections, on Next Mile _. billboards, in windows, i ki THE LAST MILE ows, in parking lots . . . wherever SEE Police and Safety _““THE LAST MILE’’ Bijou—Now! Council unit will ser vice them. Get a 3-dimensional display in lobby or out front by using wood dowels to simulate a wall of prison bars. Behind these bars place the 3-sheet or an enlargement of the still showing the convicts rioting (LM-ART 2) plus copy from Ad 501. Use flashing lights and sound effects to add interest and ani mation to the display. WALES “Omnicoat” ADS AND DISPLAYS This ad, seen in Esquire, N. Y. Times Magazine and other publications is also basis of counter cards for department store promotion. Check local WALES “OMNICOAT” outlets for windows, newspaper ads and counter displays. ANIMATED CUT-OUTS The key scratchboard art of Mickey Rooney is available for cut-outs in 6-sheet and 1sheet and as a specialty 40 x 60 standee, all at National Screen. Place these cut-outs everywhere . . . on marquee, in lobby and foyers, and out front. Where possible, animate with flashing light attachment, plus sound effects of rattling gunfire. Also mount cut-out on theatre wall and have a spotlight on figures flashing on and off. STAGE TICKETS GIVEAWAY BIJOU THEATRE The Story That Sent A Million % | Volts Across The Broadway Stage! | MICKEY ROONEY in QO °THE LAST MILE” Prepare inexpensive imitation hard tickets to sell the picture’s famous history as an all-time stage hit. Distribute everywhere; follow suggested copy above. Order stills by num ber from National Screen Exchange. LM-ART 1 LM-ART 2 LM-ART 3 LM-ART 4 LM-ART 5 LM-ART 6 PAGE 4