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► t Bigger than the biggest show on earth! Beery has made triumphs out of ordinary roles; think what he’ll do in the first picture bigger than the star himself! “The Mighty Barnum” ... for MIGHTY grosses . . for MIGHTY entertainment! Looking over the - ^ sca sonal releases, there isn’t a picture to compare with it . . . and if there is opposition of any kind, tjiis story of a showman, by showmen, for show¬ men, will punch big holes in it! Here s your chance to be another Barnum, to show the way to big returns, to deliver something the public is crying for . . . and a national Barnum Centennial to make it easy! Here’s your broadside o^ ammunition . . . publicize, advertise, exploit it to the limit. •w- The RAVE-views are too big, too numerous, to repeat in this book; write your own ticket . . . “The Mighty Barnum” is the mightiest showman h/ j^of a decade! SNIPING GIANT FOOTSTEPS TIME BOOK REVIEW Special announcements through the microphones or megaphones at wrest¬ ling and boxing matches, will be effective, as the sporting element is sure to take “Barnum” to their hearts in a big way. A special “toast” in beverages can be coined by the alert bar-master of any hotel or tavern, naming it “The Barnum.” The byline could be, “Try our new BARNUM, it’s a MIGHTY potent rejuvenator!” Where sniping stencil copy on sidewalks and walls, and boarded in sections of con¬ struction work is not a heinous crime, you can perk up curiosity with a set of stencils, one with copy and the other representing some strange footprint. Use red paint or black for the footprint of some huge clawed animal or elephant foot. Then over it in white stencil your copy: “Big tracks to a big show. See Be- he-noth in The Mighty Barnum. Rivoli.” SPORTING CROWDS SPECIAL By all means see that your newspaper and magazine book re¬ viewers get a copy of one of the volumes on Barnum, the Covici- Friede and Grosset Gr Dunlap edi¬ tions, if at all possible. Their reviews of the book will be enthusiastic ones, to be sure, and they should be timed with the opening of the feature. This may start the editorial writers going to bat on Barnum’s theories and de¬ pendence on newspaper publicity for his success. And you can’t value too highly the power of the press. JUMBO TICKETS AND PASSES Here’s a novelty ticket in two sizes. The big one, printed on paper stock is 12" x 24"—biggest ticket ever printed on biggest show on earth! You can use it as it is, perhaps offering guest admissions to any who can bring it down to your theatre from some distant neighborhood distribu- WALLACE BEERY “THE MIGHTY BARNUM’ !> non, UNFOLDED. This will attract attention. Just as good as a straight throwaway or tie-up. Prices, with imprint of theatre name and play date: 250 —$3.50; 500—$5.50; 1000—$9.50; 5000— $9 00 per M. This form also can be had in 3" x 6" colored card stock, simulating the SEASON PASS, with the “biggest ticket” copy changed to “don’t let the SEASON PASS without seeing . . .” Prices, iprinted, are: 1000—$3.00; 5000—$2.50 per M; 10000—$2.25 Der M. Order direct from ECONOMY NOVELTY & PRINTING COMPANY, 239 West 39th Street, New York City. Remittance with order or will be sent C.O.D. Copyright 1934, United Artists Corporatioi